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Digital Marketing Dojo
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Much as Google has become synonymous with the Internet, AdWords has become synonymous with marketing. The search engine giant’s advertising platform is, without a doubt, one of the most integral parts of any online advertising campaign. In fact, for every…
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There are lots of resources out there to create great websites. Website owners often ask Google what our recommended practices are to make sure great websites are search-engine-friendly. Traditionally, our resources for beginners were the SEO Starter…
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Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine. In its earlier guises, Trends (or Insights for Search, as it was previously known) was a rather static…
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Last week #NoHacked is back on our G+ and Twitter channels! #NoHacked is our social campaign which aims to bring awareness about hacking attacks and offer tips on how to keep your sites safe from hackers. This time we would like to start sharing content…
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If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful…
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As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the greatest challenges being faced by the industry as a whole?…
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Although most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism. That is an entirely understandable stance to take, given that organic search has evolved…
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You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget. The budget of a PPC campaign can play an important role in its performance. However, it doesn’t…
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If you’re trying to master PPC, you need a firm understanding of your AdWords Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. But what is it, and how can you…
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The AJAX crawling scheme was introduced as a way of making JavaScript-based webpages accessible to Googlebot, and we’ve previously announced our plans to turn it down. Over time, Google engineers have significantly improved rendering of JavaScript for…
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