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Shivsankar S
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267 followers
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Impact of BJP Victory in UP on the Future Course of the Country
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My new love. :-)
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A post after a long, long time. On a Bhajan.
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A Sigh of Relief!
A Sigh of Relief!
brownindian.blogspot.com
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Microsoft Author Rank

How does Microsoft sort through Tweets or Status Updates or Blog posts and determine who the authorities are on different topics, and who aren't? How does it get hints about whether or not someone is a real person or a fake profile?

A patent application published yesterday provides examples of social media signals the search engine might be looking at to make decisions about expertise and about spammy profiles.

It's not about numbers of followers or about times retweeted or mentioned, or at least not solely about those things. Those signals may count for something, but the patent filing describes many more that look at levels of engagement with others, originality in what you post, and more.

In the takeaways section of the post, I point to patents from both Google and Yahoo as well that go into a lot of detail about author rank and author authority. While all three describe a lot of the signals behind determining those things, a lot of it comes down to whether or not an author contributes meaningful and original content on topics, and engages in conversations with others about those topics.

What the Microsoft patent added was the propensity for an author to post links to something often before others that becomes somewhat popular with that particular social network.
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I support the January 18th Wikipedia blackout to protest SOPA and PIPA. Show your support here http://tinyurl.com/7vq4o8g
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