Hasbro, NERF, and Social Media

I've talked before about how companies don't understand social media, or the potential for public relations disasters resulting from the fact that every act they take can go public, worldwide, in seconds. When I work with clients on IP enforcement issues, I am always mindful of social media, online reputation, and how quickly things can spiral out of control.

This story, relating to Hasbro and a NERF fan/blogger, hasn't reached the point of spiraling yet, but it was headed in that direction. Hasbro has released a statement and looks like they're finally trying to attenuate any damage that may have been caused by their legal team, but this is still another illustration of how cognizant companies should be about the details of their actions getting out into the wild, including (as we all should know), emails, letters from lawyers, and the like.

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