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Paulina García
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12 followers
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From consumers to tasters
The
role of consumers has evolved over time, to the point that their demand for
quality products raised exponentially. This makes the brand efforts to conquer
consumers grow even more. In our role as consumers we are the best brand
tasters and we base our p...

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Powerful tools in consumer learning
The
main goal of any marketing strategy is based on getting the consumer to
"learn" what the brand
wants to communicate. Therefore, learning is achieved when the consumer
chooses the brand "learned" among a variety of options. How to ensure
that the brand a...

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Powerful tools in consumer learning
The
main goal of any marketing strategy is based on getting the consumer to
"learn" what the brand
wants to communicate. Therefore, learning is achieved when the consumer
chooses the brand "learned" among a variety of options. How to ensure
that the brand a...

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Beyond the first impression.
Consumers
see the behavior of brands from the initial filter of their first
impression. In fact, everything a brand does from this point on, will be
unconsciously evaluated positively or negatively, depending on the initial
perception. Therefore, what consu...

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Transcendent Brands, last beyond time.
Being
present on the market is no guarantee of success. It is necessary to occupy a
privileged place in the consumers’ minds and becoming a transcendent brand. The
meaning of the word ¨transcendent¨ can be applied to brands as the value for
those who manage...

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