"Conversations happen in a public way on Twitter, and this is particularly true when customers want to be heard by brands. In fact, customer service is one of the leading reasons Twitter users give for following brands. And, in the past two years, there has been a 2.5x increase in these customer service conversations on Twitter.
To understand how satisfied people feel with customer service interactions on Twitter, the folks at Twitter surveyed 14K Twitter users who follow or interacted with brands’ customer service Twitter accounts in the past six months.
Twitter's resulting research surfaced four key best practices for brands who want to shift from simply handling customer service to nurturing customer service relationships and experiences. Check out this infographic (below) and discover some examples of brands getting customer service right on Twitter."
Read more at: http://www.digitalinformationworld.com/2015/09/infographic-a-guide-to-social-media-success-for-your-business.html
#twitter #socialmedia #infographic #twittermarketing #socialmediatips
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