Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get full to the brim), I’ve set about compiling a list of my top PPC-related takeaways from the event. The following are the ten that most caught my imagination. 1. […]
Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition.
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As an analytics nerd people often assume I’m a Star Wars geek. And they’re absolutely right! While learning about Demographic Reporting in Google Analytics, I found plenty of data analysis aspects similar to one Star Wars character: Obi-Wan Kenobi.
Here's how to get the on-page creative elements (images, content, and reviews) on your page right to help your conversion rates and improve organic rankings on Amazon, and then up the ante by driving a lot of targeted traffic to generate sales.