Today's #AndroidDev #Protip
from +Rich Hyndman
is about extracting more useful data from the Google Play Developer Console.
You're tasked with increasing the number of users of your application, where do you start? Acquisition channels? User retention techniques? Data mining?
One way that is often overlooked is checking the largest 'uninstallers' of your application by device. In the Google Play Developer Console you can view the Daily (Un)installs by Device for the top 9 devices and track them over time. Analyzing your Daily Uninstalls by Device and also comparing it to Daily Installs by Device can be quite eye-opening, it can help you decide if you need to test on more devices, help your retention, improve customer experience and give you specific devices to look out for in your comments/reviews. Which is your biggest uninstaller? can you save some of those users from moving on?
With the Ultimate Stopwatch I can see that I'm getting over 750 uninstalls a month from the Samsung Galaxy Y, twice the uninstall rate of any other device, and also more than the number of installs I'm getting from it! I'm already wondering whether I broke something for that device recently.
If you haven't already then take a look at that and my other favorite the average rating stats. I'm off to set up a Samsung Galaxy Y spec emulator right now.