Toyota denounced this video as fraud, it also shows a distracted driver in a car with vehicle code violations. Lyft is obligated to provide safe and legal rides to passenger which this video represents otherwise.
Here is the letter from Toyota denouncing the spot and claiming copyright infringements.
Dear Mr. XXXXXX
Thank you for contacting Toyota Motor Sales, U.S.A., Inc.
I apologize; the commercial is not for Toyota and Toyota had no part in the commercial, and Toyota is not affiliated in any way with Lyft.
Toyota values you as a customer, and we appreciate the opportunity to address your concern. If we can be of further assistance, please feel free to contact us at http://www.toyota.com/support/contact.html
Your email has been documented at our National Headquarters.
Toyota Customer Experience
Toyota Motor Sales, U.S.A., Inc.