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Chris Jones
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Chris Jones is a leading freelance multichannel / ecommerce consultant with a global engagement portfolio.
Chris Jones is a leading freelance multichannel / ecommerce consultant with a global engagement portfolio.

27 followers
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Conversion rate on mobile is really equal to conversion rate on desktop
I’ll get the punchline in first. My thesis is that if you
measure your conversion-rate as: Checkouts per visitor-minute spent on your site then most of the differences in conversion rate between
device-types will evaporate, and you’ll discover that your mob...

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Harry Potter and the Brands Lost by Retailers’ Site Search
  Professor Snape looked up at the class. “You are here to
learn the subtle science and exact art of merchandising on retailers’ websites,”
he began. “As there is little foolish brand-waving here, many of you will
hardly believe it’s just about managing you...

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A Nation of Shopkeepers? A Guide to International and Cross-Border e-Commerce
On Thursday last week, I presented at IMRG's excellent cross-border ecommerce event. IMRG , sponsored by Borderfree , commissioned me to write a detailed "how to do it" guide to trading internationally via ecommerce especially for the event (and made a love...

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Sherlock Holmes and the Case of the Brands Abused on Retailers’ Websites
"I am afraid, Watson, that I shall have to go," said Holmes, as we sat down together to our breakfast one morning. “Go! Where to?”  “To Dartmoor; to King's Pyland.” “Then you will certainly need a new suitcase,” I replied. “By Jove, Watson, you’re right. He...

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Visualising how fast is online retail in China *really growing?*
I've been doing some onsite engagements with a client in China in the last few months. Last time I visited, I managed to forget the power cable for my laptop. So my client very kindly ordered me a replacement online from JD.com, which arrived within 3 hours...

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Back on stream
This blog has been neglected for a while, for the basic reason that I seem to have picked up more than my fair share of assignments that have required the creation of lengthy documents of various kinds. I've discovered that I appear to have a maximum quota ...

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Wholesale in an Online World now available to download from IMRG's website
You can find my whitepaper "Wholesale in an Online World" available to download now at this link: Wholesale in an Online World

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Wholesale in an Online World
I've written a Whitepaper for IMRG , sponsored by Maginus , entitled "Winning in Wholesale in an Online World". You can find it here It takes a look at what Wholesalers in particular, and B2B players in general, need to do to succeed online. For those famil...

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Wholesale in an Online World
I've written a Whitepaper for IMRG , sponsored by Maginus , entitled "Winning in Wholesale in an Online World". You can find it here It takes a look at what Wholesalers in particular, and B2B players in general, need to do to succeed online. For those famil...

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Tesco says Halo
In a previous post  I took a look a whether the so-called "multi-channel halo effect" is real or not. The proposition of the halo effect is rather simple: Argument A: Angels with Halos 1. your multi-channel customers can be proven to spend more - in total a...
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