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417 Marketing
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If you’re new to the world of SEO, you’re not alone. But to ensure that you’re not left behind, you need to act now. On Monday, February 6, 2017, the Springfield Business Journal (SPJ) explored this issue in an article entitled “How Can My Business Increase Its SEO?” Nick Altrup, the President of 417 Marketing, was featured as a local SEO expert in the piece.

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As more and more people choose to use their mobile devices on the go, we’re seeing a rise in “near me” searches, i.e., search queries that contain a location qualifier. For example, have you ever searched for “restaurants near me” or “coffee nearby”? If so, you’ve conducted a “near me” search. Although many factors don’t influence rankings in “near me” searches, some do – and why not take advantage of them?

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Although you don't need to abandon the passive voice entirely, you should avoid it when possible. Not only will this improve your writing, but it may also boost your website's SEO.

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Since phones and other mobile devices dominate so many aspects of our lives, it may not surprise you to learn that Google Search will soon switch to a mobile-first index. Gary Illyes, a Webmaster Trends Analyst at Google, announced this titanic change last month at Pubcon, startling SEOs everywhere. Like it or not, mobile devices have finally trumped desktop computers.

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In the past month or so, did anything odd happen to your Google My Business listings? Although Google didn’t announce any algorithm updates, SEOs in the know detected the change. Since so many people found their listings “playing dead,” the local search community decided to christen the update Possum. The Google Possum Update altered local search results in several ways, giving some businesses a boost while letting others slump down.

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Google has finally released Penguin 4.0. Recently made a part of Google’s core algorithm, Penguin penalizes websites that use “black hat” SEO techniques to sabotage competitors’ websites or improve their own rankings. To discover the ins and outs of Penguin 4.0, check out our new blog post.

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Check out our summary of the 2016 Quantitative Local Search Ranking Factors Study created by Mark Kabana (of Places Scout), Andrew Shotland (of Local SEO Guide), and Dan Lebison (of Local SEO Guide) in collaboration with Megan Smith and Marija Pejcinovska, statisticians from the University of California, Irvine. It just might make you see Local SEO in a whole new light. http://www.417marketing.com/study-google-local-ranking-factors/

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Today we list seven must-have WordPress plugins. These are plugins that we love and use often, so we’re confident that you will love them too: http://www.417marketing.com/must-have-wordpress-plugins/

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Google will be boosting its mobile-friendly algorithm in May. Here's what you need to know: http://www.417marketing.com/google-will-boost-mobile-friendly-algorithm/

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It's not easy to maintain a successful blog - especially if you are doing it to grow your business. Here's some tips to get you started: http://www.417marketing.com/how-to-maintain-a-successful-blog/
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