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417 Marketing
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At the end of 2017, Google extended the meta description length from 155 characters to 320 characters. You might be wondering what this means for you. Do you need to use all those 320 characters? Should you go back and rewrite all your old meta descriptions? We've got all the details.
417 Marketing
417 Marketing
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Take a look around. Have you noticed something different about Google Search Console? Believe it or not, it’s been “rebuilt from the ground up." Although a limited number of beta testers have been enjoying the revamped service for months, Google finally released it to the general public earlier this year, announcing the change on January 8, 2018. It’s been unveiled gradually to select groups of users, but in the past few weeks, all users have been able to gain access to it. To better understand this update, its implications, its current offerings, and what’s to come, check out our latest blog post.
417 Marketing
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Your physical place in the world and its proximity to people searching on Google is currently the most important ranking factor when it comes to local search pack results. In some ways, this shouldn’t come as a surprise. It is called local search, after all. But it can feel shocking when you realize how little influence other important factors, like relevance and prominence, have when the searcher is far away from you.
417 Marketing
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A top ranking in Google isn’t a trivial or superficial feat. It can increase your click-through rates and traffic, save you money on PPC marketing, and boost your website’s image and authenticity. No one wants to scroll through pages of search results, so if your page is numero uno, you’re guaranteed more attention. For all of these reasons, when webmasters first begin exploring SEO, they often ask, “How long does it take to rank in Google?”
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Using Google Posts, businesses can post micro-blogs directly on their Knowledge Panels. The brief, temporary content might announce an event, include a call-to-action link, or advertise a specific product. Although Google Posts has been around for a while, it only moved to Google My Business in June, and it is expanding to include more and more businesses. To learn more about this feature and its recent changes, check out our latest blog post.
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Those in the know at Google insist that the company updates its algorithms three times a day on average. Yet despite the frequent alterations – and shrugs from the search engine – SEOs pine for news about major updates. They would undoubtedly adore it if algorithm updates were announced like babies with cards that provided a name, date, size, and weight. The new Google update, spotted earlier this month, wasn’t officially announced but does boast a surprisingly human name: Fred. Are you ready to meet it? Or should I say him?
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If you’re new to the world of SEO, you’re not alone. But to ensure that you’re not left behind, you need to act now. On Monday, February 6, 2017, the Springfield Business Journal (SPJ) explored this issue in an article entitled “How Can My Business Increase Its SEO?” Nick Altrup, the President of 417 Marketing, was featured as a local SEO expert in the piece.
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As more and more people choose to use their mobile devices on the go, we’re seeing a rise in “near me” searches, i.e., search queries that contain a location qualifier. For example, have you ever searched for “restaurants near me” or “coffee nearby”? If so, you’ve conducted a “near me” search. Although many factors don’t influence rankings in “near me” searches, some do – and why not take advantage of them?
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Although you don't need to abandon the passive voice entirely, you should avoid it when possible. Not only will this improve your writing, but it may also boost your website's SEO.
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Since phones and other mobile devices dominate so many aspects of our lives, it may not surprise you to learn that Google Search will soon switch to a mobile-first index. Gary Illyes, a Webmaster Trends Analyst at Google, announced this titanic change last month at Pubcon, startling SEOs everywhere. Like it or not, mobile devices have finally trumped desktop computers.
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