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Apartment SEO, LLC
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Best Practices for Multifamily Social Media: The technological and social landscape of the multifamily industry today not only requires the use of social media marketing, but makes it a quintessential part of any thriving community. Knowing how to use this set of tools effectively will not only enable you to maximize the effectiveness of your posts but also communicate the desired information to clients with greater clarity. At times though, finding the right social media channels can prove difficult when it comes to communicating with residents. Proper use of each social platform and how users interact in these digital spaces can make or break your social media presence so it's essential to be up to date with the best social practices.
Brand Building
Do you want your apartment complex to stand out from the competition? The easiest way to accomplish this is by creating a logo. Don't just stop there; use your logo in conjunction with a tagline or slogan to create dynamic synergy. A logo acts as a face people can trust while the tagline or slogan make the brand memorable. Just remember: brand-building is essential for audience retention!
Relevant Content
What do your residents, prospects and social media users have in common? They want to be exposed to media that interests them! Using the 70/20/10 rule provides a perfect starting point for how to approach posts, devoting seventy percent to trending topics, twenty percent toward local community events, and only ten percent of that focus on self promotional materials. Sticking to this rule provides a useful guideline when posting and ensures that you are providing content that will have some interest or importance to your residents. Posting vibrant photos, interesting content and showcasing what makes your community's neighborhood special will definitely capture the audience you are targeting.

Targeted Social Ads

A social ad is only useful if it's being seen by the right people. An advertisement for a community in Alaska won't have any impact if the majority of the people viewing it live in Florida. Correctly targeting your social media ads yields a hugely positive impact on the efficacy and reach of your message. Pumping money into an ad is not enough. Factors to consider when advertising include placement, location, and timing. Having a multifamily ad strategy is essential if you want to create an impactful ad that will give you a great ROI! Pulling relevant statistics from your website and social platforms will dictate the perimeters of your ad and should always be considered.

Community Contests

The words “free” and “prize” tend to grab most people's attention. Hosting community events not only establishes a scenario in which residents interact with your brand and each other, it establishes a sense of community! This interaction raises the level of engagement at your community, encourages residents to leave positive reviews and builds a genuine level of excitement that will be shared socially from your residents. Needless to say, word-of-mouth is the most-trusted form of advertising.

Expanding and improving your presence with social media may seem like a daunting task. With ApartmentSEO as your trusted social media marketing partner, you can rest easy in knowing that your apartment community is being represented in the most effective way possible. http://bit.ly/2r1oZsA

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Looking for the best practices for multifamily social media? Read our newest blog! http://bit.ly/2qGxEO7
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Apartment SEO had a blast at Google's Orange County Campus, celebrating our shared passion for marketing and the multi-family industry!
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Monday is almost over, but that doesn't mean you should slow down. Push through and finish the day strong! #MotivationMonday
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If you're in need of a place to celebrate #CincoDeMayo in #LongBeach, you have to head to Fuego Restaurant, only at the Maya hotel!
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The force is strong @ApartmentSEO #MayTheFourthBeWithYou
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Long Beach Joins Renter's Day: Starting this year, Long Beach, home to Apartment SEO headquarters, has officially become one of the many cities taking part in Renter's Day! This past week at a city council meeting, our Long Beach city council pledged their commitment to the community of renters, which make up more than half of Long Beach residents. These Long Beach residents contribute daily to the success and diversity of our city. As pledged by the council this past Wednesday, the third Wednesday of every April from this point onward will be a time of reflection; Long Beach as a whole evaluates what is being done to protect the rights and needs of their renters.
We're proud of the work that our city council is doing and support them in their dedication to our renting community. As members of this community, we are always looking for ways to contribute to its overall growth and will be working with the council with anything they could possibly need moving forward. Congrats to Long Beach renters on making a difference in their community! http://bit.ly/2ouJM2Q

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Long Beach Joins Renter’s Day http://bit.ly/2pmdxa8
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Multifamily Marketing: Social Media Is Essential For Growth: Where's the first place people go when they want to find a new apartment? Without a doubt, it's the search bar. Whether it's the one on Google or Facebook or even Instagram, you can make sure that they will make a snap judgement of what they see. Essentially, this is the first impression your apartment property is making with your city, and the world for that matter. So it goes without saying that social media is a very important bridge of communication between your apartment and any potential residents. Here are 4 more reasons why social media is absolutely critical for growth.
1. Helps your SEO
The more active your followers are on your social media platforms, the better your search ranking will be because of something called social signals which is essentially proof of credibility and community that the Google web crawler will look for once on your website. The better ranking it is, the higher you show on Google and as you might already know, the higher you are on the first page, the more leads that will come your way!
2. Generate leads
Instagram, Facebook, and Twitter are not only great places to post updates and a photo gallery, but they're also a great lead generation machine that's free! The more frequently you post, the less obscurity you have on the digital landscape and the more likely chance that qualified leads will find you. We can't tell you how many times we get messages on our clients' Facebook inboxes asking for prices on bedrooms and studios!
3. Builds your community
As we mentioned before, the digital landscape is changing and moving more and more towards relationship marketing which is ultimately building communities around brands. Social media has proven to be an excellent platform for doing just this. The more engaged your followers are on your social media pages, the stronger your community is and the bigger it will eventually get.
4. Builds your brand
As we mentioned previously, social media is one of the first touch points between you and potential residents. Once they see your brand, they make a judgement in seconds as to what they can expect from your property so it is absolutely essential to represent your property as authentically as possible and to highlight the advantages of living there (what makes your property different)!
With all this said, take a moment to make a quick audit of all your social media platforms to evaluate whether you are presenting your property in the best light possible. Here is a great 15 minute guide to doing this and if you're still having trouble strategizing on the best approach for your social media platforms, feel free to contact one of our social media experts here for an in depth action plan for growing your social media! http://bit.ly/2ns0AHw

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Why is social media marketing essential for growth? Check out our blog to find out! -->Growth http://bit.ly/2mWyaZZ #SocialMediaMarketing
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