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Mikael Nemeschansky
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Got this, will try during weekend.
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Very good presentation about consumer intent and how to utilize the interest graph
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Mikael Nemeschansky

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iPad makes a perfect coaster...
 
The iPad's newest feature: Being a coaster!

It'll cost $599.99, but it isn't compatible with the cups you already own.
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Ashton Kutcher to play Steve Jobs in movie.

If you don't think Ashton Kutcher is the best actor currently working to play the young Steve Jobs, just take a look at the picture below.

Kutcher has reportedly been hired for the lead role in an indie movie called "Jobs."

http://www.cnn.com/2012/04/02/tech/innovation/kutcher-steve-jobs-movie/index.html

I'd like to point out that +Agung Sagita Purnama pointed out their physical similarity way back in October in a Google+ conversation about a possible Sony Pictures movie based on the recent Walter Isaacson bio:

https://plus.google.com/113117251731252114390/posts/MoReGiGYpAb

Pic props: http://www.geek.com/articles/apple/steve-jobs-movie-sees-ashton-kutcher-take-lead-role-2012042/
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Marketing’s Shift from Waterfall to Agile - March 11, 2012 @ 11 am
http://schedule.sxsw.com/2012/events/event_IAP100057 #sxsw #AgileMktg

SPEAKERS

+Adam Brown, Exec Director, Social Media, Dell
James M Smith, Vice President, Advertising Sales, Disney
Jascha Kaykas-Wolff, CMO, Mindjet
+Jennifer Zeszut, CEO, Beckon (formerly with ScoutLabs)
+Shiv Singh, head of digital, PepsiCo

SESSION NOTES

* Agile based on iteration. Small, fast-moving collaborative teams.
- Focus on simplicity and visibility at a granular level.
* Dell looks at paid (planned and real-time), earned and shared social media measurements
* The implications and challenges are massive to move to an agile system for brands and companies
* Marketers need to be thinking about scrum and lean. Think about process adoption.
* Mindjet has a strong focus on hiring writers to tell the brand story.
* Dell has an agency for every marketing discipline (PR, paid, search, etc)
- They are trying to align those agencies/teams.
- Dell looks at costs of conversion (clicks and calls)
* Real time is changing metrics and job functions
* CMOs have to also basically function as CIOs/CTOs
* Agile requires far more transparency than most people are comfortable with
* Agile is the death of the "grand unveil"
* Marketing has always been based on campaigns and flights.
* We need to rewire our thinking and actions
* Corporate budgeting process needs to adapt to take advantage of real-time opportunities.
* Pepsi uses digital brand health metrics
- Do correlations to see how it translates into offline brand
* Dell looks at KPI of fan value
- Know what it costs to acquire
- Going to release data of spending, fans vs non-fans
- However, it's hard to show brand value and other intangible benefits of social media presence.
- A single metric is aspirational, we will probably never get there.
* For Dell, last click attribution is a key tracking goal
* Disney is very focused on mobile and local based. Allowing us to understand the earned media that created conversions.
* GRPs (Gross Ratings Points) are the currency of TV media buying.
- Online buying not connected to TV process
- We need standards. Comscore and Nielsen are moving in this direction.
- Shiv talked about GRPE (Gross Rating Points Engagement)
- Need to measure with an engagement quotient
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Have him in circles
63 people
Toni Saikkonen's profile photo
Adelina Latendresse's profile photo
Pietari Ahtiainen's profile photo
Ossi Honkanen's profile photo
Denyse Drummond-Dunn's profile photo
BA Aloha PH School's profile photo
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Sami Keinänen's profile photo
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