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Brian Fitzgerald
Works at O'Rourke Hospitality
Attended The George Washington University
Lives in Boston
245 followers|18,726 views
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Brian Fitzgerald

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81% of guests who enter the online booking process leave before completing it. Here are the top reasons why and the top places where they abandon the process.
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Brian Fitzgerald

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Mobile users don’t produce a lot of direct online revenue. That’s due to the fact that mobile devices, especially smartphones, are used more in the research phase of the guest buying process.
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Brian Fitzgerald

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The OTAs by far had more listings in the top three domains on deal related searches than did hotels.
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All the efficiency and improved experience brought on by a hotel mobile app tends to strike a feel-good chord in guests that makes them more likely to relax while staying in the hotel or resort. They feel more at ease spending additional money for additional services during their stay. Once travelers realize they can count …
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Brian Fitzgerald

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Your hotel or resort website tells people about your hotel and allows them to book a room or take some other type of action.
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Brian Fitzgerald

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Google will take it one step further and actually change the search results by taking into consideration whether or not the site is mobile friendly.
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We discuss a few reasons why working with an agency on your next hotel website design project will give you an overall better experience than using a DIY website publishing solution.
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Brian Fitzgerald

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Google has officially killed the Carousel in its search results. What does it mean for hoteliers and hotel marketers?
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Brian Fitzgerald

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One of the most difficult tasks facing hoteliers is how to differentiate themselves among all the other options guests have for accommodations.
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People
Have him in circles
245 people
Matt Evans's profile photo
Michael Bower's profile photo
SEO Memes's profile photo
Lisa Shockley's profile photo
Randi Charles's profile photo
Ann Smarty's profile photo
Joe Schwinger's profile photo
Mary Griffin's profile photo
Rob Mulcahy's profile photo
Work
Occupation
Digital Strategy, Search Engine Marketing, Hotel Internet Marketing
Employment
  • O'Rourke Hospitality
    VP, Digital Strategy, present
  • TIG Global
    VP, Web Strategy, 2011
  • braingem
  • Marriott International
Places
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Currently
Boston
Previously
Boston - Washington DC
Story
Introduction
Brian Fitzgerald is a digital marketer, Vice President of Digital Strategy at O'Rourke Hospitality, Babson College grad, GW MBA, Boston sports fan and music discoverer
Education
  • The George Washington University
    2011
  • Babson College
Basic Information
Gender
Male
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Married
Other names
Brian Fitzgerald
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