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Brian Fitzgerald
Works at O'Rourke Hospitality
Attended The George Washington University
Lives in Boston
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Brian Fitzgerald

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Netflix in hotel rooms? Seems almost too good to be true, but Marriott Hotels has announced that Netflix is now available in the brand's guest rooms.
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New filter in Google's Hotel Finder allows users to search by Zagat Rated properties.
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Google announced that mobile searches have overtaken desktop searches in 10 countries, including the U.S. and Japan
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81% of guests who enter the online booking process leave before completing it. Here are the top reasons why and the top places where they abandon the process.
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Mobile users don’t produce a lot of direct online revenue. That’s due to the fact that mobile devices, especially smartphones, are used more in the research phase of the guest buying process.
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The OTAs by far had more listings in the top three domains on deal related searches than did hotels.
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Google users typically click on one of the top results and only a small number of searches go onto the second page of Google. How does this affect you?
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Videos offer a way for the prospective guest to take in a lot of information about a property without putting in much effort.
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Consumers are going directly to the airline’s website to book in order to receive special incentives or customize their booking in ways that can’t be done on an OTA.
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Google will take it one step further and actually change the search results by taking into consideration whether or not the site is mobile friendly.
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We discuss a few reasons why working with an agency on your next hotel website design project will give you an overall better experience than using a DIY website publishing solution.
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Story
Introduction
Brian Fitzgerald is a digital marketer, Vice President of Digital Strategy at O'Rourke Hospitality, Babson College grad, GW MBA, Boston sports fan and music discoverer
Education
  • The George Washington University
    2011
  • Babson College
Basic Information
Gender
Male
Relationship
Married
Other names
Brian Fitzgerald
Work
Occupation
Digital Strategy, Search Engine Marketing, Hotel Internet Marketing
Employment
  • O'Rourke Hospitality
    VP, Digital Strategy, present
  • TIG Global
    VP, Web Strategy, 2011
  • braingem
  • Marriott International
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston
Previously
Boston - Washington DC