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Brian Fitzgerald
Works at O'Rourke Hospitality
Attended The George Washington University
Lives in Boston
246 followers|18,586 views
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Brian Fitzgerald

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The OTAs by far had more listings in the top three domains on deal related searches than did hotels.
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Brian Fitzgerald

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All the efficiency and improved experience brought on by a hotel mobile app tends to strike a feel-good chord in guests that makes them more likely to relax while staying in the hotel or resort. They feel more at ease spending additional money for additional services during their stay. Once travelers realize they can count …
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Brian Fitzgerald

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Your hotel or resort website tells people about your hotel and allows them to book a room or take some other type of action.
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Brian Fitzgerald

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Sitelinks offer the searcher other options to click on. For hotels, this could be a photo gallery, rooms overview or a link to the hotel’s booking engine.
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Brian Fitzgerald

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Your cost-per-click increases by up to 35% when OTAs have ads that compete for your brand alongside your PPC ads, and there isn't much we can do to stop them.
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Brian Fitzgerald

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We discuss a few reasons why working with an agency on your next hotel website design project will give you an overall better experience than using a DIY website publishing solution.
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Brian Fitzgerald

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Google has officially killed the Carousel in its search results. What does it mean for hoteliers and hotel marketers?
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Brian Fitzgerald

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One of the most difficult tasks facing hoteliers is how to differentiate themselves among all the other options guests have for accommodations.
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Brian Fitzgerald

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Google Local is Google’s way of categorizing and organizing local businesses for search. Learn more about how Google Local can affect your hotel or resort.
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Brian Fitzgerald

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Having hotel or resort website that adapts to any mobile device can help drive more bookings directly through your website.
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People
Have him in circles
246 people
fernanda endelwies's profile photo
Sally Chaupiz's profile photo
Hidayu Day's profile photo
Nik Andersson's profile photo
Beth Horrigan's profile photo
Kate Andersson's profile photo
Benjamin Karesh's profile photo
Charles Pollard's profile photo
Khuman Beldar (hqfcwebbusiness)'s profile photo
Work
Occupation
Digital Strategy, Search Engine Marketing, Hotel Internet Marketing
Employment
  • O'Rourke Hospitality
    VP, Digital Strategy, present
  • TIG Global
    VP, Web Strategy, 2011
  • braingem
  • Marriott International
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Currently
Boston
Previously
Boston - Washington DC
Story
Introduction
Brian Fitzgerald is a digital marketer, Vice President of Digital Strategy at O'Rourke Hospitality, Babson College grad, GW MBA, Boston sports fan and music discoverer
Education
  • The George Washington University
    2011
  • Babson College
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Gender
Male
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Married
Other names
Brian Fitzgerald
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