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Brian Fitzgerald
Works at O'Rourke Hospitality
Attended The George Washington University
Lives in Boston
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Brian Fitzgerald

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New filter in Google's Hotel Finder allows users to search by Zagat Rated properties.
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Brian Fitzgerald

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Google announced that mobile searches have overtaken desktop searches in 10 countries, including the U.S. and Japan
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Brian Fitzgerald

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81% of guests who enter the online booking process leave before completing it. Here are the top reasons why and the top places where they abandon the process.
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Mobile users don’t produce a lot of direct online revenue. That’s due to the fact that mobile devices, especially smartphones, are used more in the research phase of the guest buying process.
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The OTAs by far had more listings in the top three domains on deal related searches than did hotels.
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Brian Fitzgerald

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Videos offer a way for the prospective guest to take in a lot of information about a property without putting in much effort.
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Brian Fitzgerald

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Consumers are going directly to the airline’s website to book in order to receive special incentives or customize their booking in ways that can’t be done on an OTA.
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Google will take it one step further and actually change the search results by taking into consideration whether or not the site is mobile friendly.
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We discuss a few reasons why working with an agency on your next hotel website design project will give you an overall better experience than using a DIY website publishing solution.
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Google has officially killed the Carousel in its search results. What does it mean for hoteliers and hotel marketers?
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People
Have him in circles
250 people
Lisa Shockley's profile photo
Bowie Sin's profile photo
Raymond Wu's profile photo
Mark Stephen's profile photo
Commercial LED Lighting Solutions's profile photo
joe white's profile photo
Sachin Bhandari's profile photo
Rajesh Kumar's profile photo
Dillip Guru's profile photo
Work
Occupation
Digital Strategy, Search Engine Marketing, Hotel Internet Marketing
Employment
  • O'Rourke Hospitality
    VP, Digital Strategy, present
  • TIG Global
    VP, Web Strategy, 2011
  • braingem
  • Marriott International
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Boston
Previously
Boston - Washington DC
Story
Introduction
Brian Fitzgerald is a digital marketer, Vice President of Digital Strategy at O'Rourke Hospitality, Babson College grad, GW MBA, Boston sports fan and music discoverer
Education
  • The George Washington University
    2011
  • Babson College
Basic Information
Gender
Male
Relationship
Married
Other names
Brian Fitzgerald
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