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Quotes from The Lean Startup by +Eric Ries
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Our future prosperity depends on the quality of our collective imaginations.
- A startup is a human institution designed to create under conditions of extreme uncertainty.
- The answer to strategic plans being difficult and disorienting is not to rely on chaos.
- The goal of a #leanstartup is to move through the build-measure-learn feedback loop as quickly as possible.
- Lean thinking defines value as providing benefit to the customer; anything else is waste.
- The goal of a #leanstartup is to learn what is valuable to the customer.
- Leaning is the essential unit of progress for startups.
- Test assumptions you've made about your business, its customers and how you're serving them.
- Our job is to find a synthesis between our vision and what customers will accept, not just to capitulate.
- Just trying to make the customer happy does not produce a sustainable business model.
- True startup productivity is not just making more stuff, but systematically figuring out the right things to build.
- If you don't know what you're testing, all the results in the world will tell you nothing.
- Begin with a clear hypothesis that makes predictions about what is supposed to happen.
- The goal of every startup experiment is to discover how to build a sustainable business around the vision.
- It's not enough to just give it a whirl; you've got to give it a whirl with purpose and direction.
- Early adopters are those who crave a solution to the problem you've identified.
- Ask yourself: Do consumers recognize that they have the problem you are trying to solve?
- Build not only a product that can sell well, but a platform through which to deliver it.
- If we do not know who the customer is, we do not know what quality is. [tweet]
- The three A's of metrics: actionable, accessible and auditable.
- Vanity metrics allow you to form false conclusions and live in your own private reality
- Lethargy and bureaucracy are not the inevitable fate of companies as they achieve maturity.
- Be tolerant of all mistakes the first time, not don't make allow the same mistake twice.

#leanstartup #startup #entrepreneur #quotes
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