Are you using the Facebook Pixel correctly?

All the work you do researching and setting up a new Facebook ad campaign can be worthless if you aren’t tracking the results and then optimising the campaign.

If you don’t install the correct tracking then you’re flying blind. You won’t know if your campaign is delivering the desired results and you won’t be able to track your ROI down to the penny.

New article on SMT about how to setup the Facebook Pixel in your ads manager, how to install it on your website and how to create custom website audiences.
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