People always ask me for my reading list...
Instead of writing a blog post about it, I figured I'd share it exclusively on Google Plus.
If you like this idea, reshare it and I'll consider doing it more often.
So, over the last few weeks, here's a sampling of some of the books I've read. 1. The Power of Habit, by Charles Duhigg
Whether you're looking to improve yourself from a self development standpoint, or you're a marketer who's wondering how you can get people to use your product regularly, this book is a GREAT read. You'll learn the habit loop, how it works, and of course, how you can potentially influence it.http://www.amazon.com/Power-Habit-What-Life-Business/dp/14000692892. Quiet: The Power of Introverts, by Susan Cain
I'll tell you why I love this book. Deep down, I'm an introvert.
Yes, I've given presentations in front of hundreds of people, and yes I'm animated on video, but nothing makes me happier than reading a great book or academic paper. That's where my ideas come from.
However, after reading this book, I now understand that I'm actually introverted AND extroverted... with one caveat: I can only be extroverted for short periods of time because it's physically draining.http://www.amazon.com/Quiet-Power-Introverts-World-Talking/dp/03073521453. Numbers Rule Your World: The Hidden Influence of Probabilities and Statistics on Everything You Do, by Kaiser Fung
This is not an easy read. I don't mean that the book was bad, because it wasn't. It's not an easy read because it's definitely much more advanced than some of the other books I've read regarding the whole "Freakonomics" statistics analysis genre. You'll hear more about this later though... I've go ta Social Triggers Insider class coming out with Kaiser.http://www.amazon.com/Numbers-Rule-Your-World-Probabilities/dp/00716265304. Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead
I actually first read this book back when it came out. It was a great read back then, and I recently reread it because I was featuring Sally Hogshead on Social Triggers Insider. Here's the lowdown: If you're in the persuasion business, this book is a must-read... and is a great followup to Robert Cialdini's book Influence.http://www.amazon.com/Fascinate-Your-Triggers-Persuasion-Captivation/dp/0061714704
And that's it for now.
There were actually a bunch of other books I've read, but I'll share those next time... assuming people dig this. Remember, reshare if you like it.