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Alex Stepman
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Owner, Stepman's SEO #SEO, #Contentmarketing
Owner, Stepman's SEO #SEO, #Contentmarketing

316 followers
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What is online marketing? What is digital marketing? What is the difference?

We often receive reader emails asking questions of this sort. The answers, however simple, are not necessarily implicit. Many website owners have a sense of the meaning of online marketing or digital marketing, but when asked to offer a precise definition the same website owners offer vague answers.

This is a problem. Websites need to understand online marketing to succeed. Unfortunately, many website owners are repelled by technocentric jargon or esoteric promises of online marketing firms.

Simply learning the language, though, can make a big difference.

#SEO #ContentMarketing #OnlineMarketing #DigitalMarketing
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Did you know that each day the average office worker receives 121 emails?

To stand out you must write effective consumer emails with captivating titles and error-free content. You must also optimize your content for all devices, including mobile devices.

However, the most common mistake in email marketing is often layout. Take a look at your design!

Many businesses waste great content on a poorly-designed layout. Your email "look" is important. Chunky blocks of text repel readers. Some experts even advise abandoning paragraphs altogether for lists or bullet points.

Even after your email is opened, your readers will be pressed for time. Pay attention to font, font size, and paragraph length. Attract readership with a clean, simple presentation.

#SEO #ContentMarketing
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Many online business owners do not understand the value or purpose of online marketing. Worse, many online business owners are suspicious of online marketing strategies, like SEO.

We write The Organic SEO Blog to dispel misguided ideas about natural website optimization (organic SEO) and Internet marketing. We understand, though, that the best way to ease suspicion is to guide online business owners to honest, reliable, and skillful online marketing professionals.

If you've decided you do need online marketing, but have not yet found the right firm, this post is for you.

#SEO #ContentMarketing #DigitalMarketing
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Certain SEO firms believe success is a matter of rankings and traffic; but ranking, which is only partly based on traffic, is meaningless without conversions.

Good traffic implies multiple visitors, but a visitor is just that--a visitor. A visitor may click on your page, browse a bit, then leave. Even a high ranking site may attract many visitors who browse a bit, then leave. In this case, a visitor is essentially worthless.

A worthwhile visitor is a conversion: a visitor who performs a desired act, like purchasing your product , sharing your content, or signing up for daily emails.

Conversion Rate Optimization (CRO) is a simple measurement of the percentage of visitors who perform a desired action on a website. The higher your CRO the more successful your site.

#SEO #ContentMarketing
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Google changes the layout of its desktop and mobile SERP periodically. You may or may not notice these changes, but even the most seemingly mundane SERP calibration can influence website rankings (directly or indirectly).

One of the most significant recent SERP changes involved Accelerated Mobile Pages (AMP), which Google added to the main SERP in August, 2016.

AMP is an open source code, available to any web developer. AMP optimization is not automatic for your site. You'll need to create new AMP pages to take advantage of this new change to the SERP.

#MobileSEO #SEO #ContentMarketing #DigitalMarketing

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Relevant content may attract browsers, but a website should strive to not merely attract browsers—a good website must sustain a browser's interest.

The marketing goal, of course, is to cultivate informed and involved browsers who convert to actual customers. A precise and accessible description of your offering is necessary. But you must do more than describe your product. You must create intrigue to entice browsers to purchase your product.

One of the best ways to create intrigue is to teach your customer something new—and possibly include him/her in the learning process. Dr. Mercola has built a successful online business by making his supplements feel like necessary by-products of his health tutelage. To read Mercola's article on astaxanthin, for example, is to want to purchase his astaxanthin: "Hailed as One of the Most Powerful Antioxidants Ever Discovered," he announces. "Are You Missing Out?"

Among Mercola's many intriguing claims here is that flamingos "only obtain their pink color once they eat food that is loaded with astaxanthin." Mercola creates intrigue by inspiring emotional connections to his products. You can do the same.

#SEO #ContentMarketing
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If you an define the elements of your competitor's success, you can easily create a plan to beat your competitor at his own game. Of course, you do not want to steal design ideas or content; instead, translate your competitors successful elements to your own style.

To do so, simply compare the design and content of the top results to your own design and content. How can you change (evolve) to meet the standards of the top results? This is a very straight-forward question.

Want more simple, streamlined tips for competitive analysis? Read this week's post at The Organic SEO Blog.

#SEO #ContentMarketing #DigitalMarketing
SEO 101: Competitive Analysis
SEO 101: Competitive Analysis
stepmanseo.blogspot.com

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Website optimization is creative and technical. When creating a page, content is the first priority, but good content is pointless without technical optimization. All content can benefit from technical SEO know-how. Every page, for example, needs optimized title tags and meta descriptions. Even more elemental, however, is a page's URL.

A URL (uniform resource locator) is a page's web address, which is displayed in your browser's address bar. An optimized page must include a precise URL which can be easily identified by humans and search engines.

To optimize URLs, follow these simple tips:

1. Write a Reader-Friendly URL (no excessive words or nonsense numbers or letters)

2. Use Appropriate Keywords (keywords let both readers and search engines understand your page's content. Appropriate keywords will identify your topic for search engines as well as humans)

3. Use-Hyphens-Between-Each-Word

#SEO #ContentMarketing #DigitalMarketing #URLOptimization
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The Organic SEO Blog explores SEO as well as the world around SEO, including topics as diverse as algorithm bias, free speech, and Super Bowl ads.

We avoid unnecessary jargon, and we define each term--in every post. You do not have to understand any aspect of SEO before reading any post. However, of course, we believe a basic understanding of SEO language can benefit beginners. On the other hand, for experts, we offer new ways of thinking about old topics .

Our most popular posts include our SEO 101 posts, which explore SEO basics from a unique perspective.

#SEO #DigitalMarketing
SEO 101: Your Guide to SEO Basics
SEO 101: Your Guide to SEO Basics
stepmanseo.blogspot.com

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So many businesses make great products; and too many businesses fail at marketing. This is because marketing is often inscrutable to the people who design or build products. Marketing, in fact, is a distinct discipline, one that many small business owners have never studied.

However, you do not need a degree in marketing to create a bulletproof website. You simply need to view your company and you product with objectivity, and promote both as simply and clearly as possible.

To help small business owners think in a marketing mindset (with reference to SEO and Google), I often ask a series of questions:

1. What is the purpose of your company?

Think about your purpose in terms of your customers. What role will your company play in your customer's lives. How will you improve their lives. Or to use SEO parlance: How will you help your customer's "optimize" their lives?

2. Why do you deserve a viable Google ranking?

In a sea of competition, what makes your company unique? Why does your website deserve to rank higher than, say, competitor A or competitor B? What do you do different or better?

3. Why do you deserve links?

You may believe your product is viable for your customers but is your content viable? You many believe your product improves people's lives but does your content improve people's lives. Like your product, can you create content that "optimizes" people lives in any way?

#SEO #ContentMarketing
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