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Dominic Hurst
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Measurement, insights and analytics lead @NICEcomms. Advocate for UX and customer-centric data driven design. #UX #Analytics #CRO
Measurement, insights and analytics lead @NICEcomms. Advocate for UX and customer-centric data driven design. #UX #Analytics #CRO

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Measuring "success" during the product lifecycle

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Measuring the impact of Beta, what to measure and what not to measure #beta #measure #analytics

In digital transformation more often than not we iterate a service; however at certain times we have to launch something new. Normally this is when software changes (new CMS or major changes in coding practices) or when the service hasn’t been done…
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I have a client with an external (untracked) form. Post submission they are redirected back to the website. (so typical journey is website - ext website - website).

I was going to use segments to demonstrate a funnel, but wondered if to segment using session or users? The form is a long one, so could be over 30 mins on the ext site.

For reference the page before leaving has a tracked button leading you to the form. The page post form is a simple page and cannot be accessed by anyone other than those filling in the form.

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Here is my notes from my discussion session at MeasureCamp London - "My CMS has analytics tools - Discuss"

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My CMS has analytics tools - Discuss (From @Measurecamp London) #measurecamp

So below is some notes from a session I ran at Measurecamp London. I wanted to firstly open up the discussion of having an alternative/ addition to Google Analytics. Google Analytics (or similar eg Adobe) CMS analytics Support. So one massive plus is the…
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So i'm thinking of 2 discussion based sessions.

One linked to +Craig Sullivan post on data pollution -https://medium.com/towards-data-science/data-pollution-the-silent-killer-917fc33ef28#.9mk1rga3y So wanted to discuss examples of pollution and then group consensus on how best to remove it. So a bit of show and tell.

Second was "My CMS has inbuilt analytics, optimisation..." I want to discuss is this good/bad, what experiences have people had, what can we leverage from 2 analytics platforms (CMS and GA)?

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Identifying content to a/b test using Google Sheets @googleanalytics api #ABtesting

There are plenty good calculators to work out test duration for a/b split and multi-variant tests  (optimizely, VWO…) but these tools are based on calculating a single page duration, but what if you are new to a/b testing and are just scoping out what…
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Creating heat map report for scroll depth using google sheets @googleanalytics api #dataviz
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