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Rogan Marketing and Communications
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7 followers
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Not sure where your focus should be in regard to marketing? Try testing multiple marketing channels and see which one is the best fit. It most likely will be more than one, but based on available time, and money, you may need to start out with the most popular medium. It’s also important to set up a means to track the information so you are working with valid results.
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Are you “press-ready”? This means, do you have a press kit to quickly give to an editor or reporter that includes: Executive Bio & Photo(s); Company Story; Information on Product or Service; Photographs of Product, or Service. Most want this information digitally, however, don’t be surprised if you work with a veteran who wants hard-copies. They’ll remember you for being prepared and will keep you top-of-mind for the future as well.
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When’s the last time you actually listened to your potential clients or customers? You may think you know what they want, however, unless you ask them directly where their pain points are, you’re simply working off of your perception. It’s costly to get it wrong, so take those additional steps to get it right.
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Today commemorates the day Congress established the U.S. monetary system in 1786 – hence, NATIONAL DOLLAR DAY! And did you know, the first U.S. dollar bill wasn’t printed until 1862 and George Washington was not on this version. Do you know who was? #NationalDollarDay
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Don’t get into the trap of selling your product or service simply as a “comparison” (i.e. cost or quality) to competitors. Instead, talk about the benefit and how you’ll make their life easier or better.
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Did you know that there are some dogs, like sheep dogs and sled dogs, that are bred to work hard? In fact, working gives them pleasure. Celebrate National WORK LIKE A DOG DAY by not only working hard, but enjoy doing so, and with a smile.
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Did you know that veterans are the perfect employees as they share discipline, possess reliable habits and have protected our country without question. Celebrate National Hire a Veteran day by hiring a veteran and you'll be happy you did.
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Celebrate National Amelia Earhart day by honoring all of the innovative things she did - it wasn't all about flying as she received many other records.

- She received many other records

-She wrote best-selling books about her flying experiences

-Earhart was instrumental in the formation of The Ninety-Nines (an organization for female pilots).

-She joined the Purdue University aviation department faculty in 1935 as a visiting faculty member to counsel women on careers and help to inspire others with her love for aviation.

-She was a member of the National Woman’s Party

-She was a supporter of the Equal Rights Amendment
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It's Monday. Do you have a project that you started last week that simply wasn't going anywhere? It's a new week - time for fresh ideas. Now get to it!
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Today is Friday the 13th. Are you superstitious or do you let it roll off your shoulders? Boo!
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