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Suzanne Amos
12 followers -
Content editor/content strategist
Content editor/content strategist

12 followers
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Suzanne's posts

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PDFs on websites: ditch them or keep them?
As a content format, PDFs are like marmite: some people love them, others hate them. I've created 2 graphics summarising a discussion by content strategists on LinkedIn's Content Strategy group. (Pasted here as I can't find a way to post a graphic to a Link...

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Death by leaflet: information overload
Information overload I recently watched my mum, 84, struggle through a pile of printouts and leaflets to try and make sense of a forthcoming hospital appointment. (Don't worry, of course I helped her.)  To prepare for the appointment, she needed to stop eat...

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Spotting other people's mistakes - and saving lives
How good are you at spotting mistakes? You may not notice your own but you're probably good at spotting other people's. In jobs where mistakes can cause harm, it's important to find ways of avoiding them or lessening their impact. This is what I spent last ...

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Ever jumped through the Tube doors as they're closing? Yeah, me too. We're all at it. "In London we tend to think of the doors closing as a challenge not a threat," said Nick Tyler, professor of civil engineering at UCL . Tube doors cropped up in ' The art ...

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Considerate systems: the next big thing in artificial intelligence (AI)?
Has it ever struck you how inconsiderate your computer is? They flash up emails, while we're busy writing a report. They've no awareness of what we're doing and they disturb us. Be more helpful? The answer to this daily disruption could be a 'disruption man...

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Gender-inclusive software: learnable by women and men
Robert Couse Baker, creative commons licence Is your software 'gender inclusive' - is your system equally learnable and usable by men and women? This was last night's talk at  City University's Centre for Human Computer Interaction Design , for  world usabi...

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Considerate systems: the next big thing in artificial intelligence (AI)?
Have you ever dwelt on how inconsiderate your computer is? How it lacks social skills? After all, it flashes up emails for your attention, while you're busy with a spreadsheet or a report. Your computer has no awareness of what you're doing and it disturbs ...

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Frequently asked questions (FAQs): not frequent and never asked
If your client asks you to create a frequently asked questions (FAQs) section on their website, don't! 1. Not frequent   In practice, some FAQs are not frequently asked. Take this example from a London museum: "I have soft fruit in my bag. Can I check my ba...

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Press releases: how to write one
This week a not-for-profit outfit,  Ladies that UX (London) , asked me how to write a press release. Here's what I came up with. Killer headline You need a headline that grabs people immediately. Imagine your press release pinging into a busy news reporter'...

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Ditching italic? I predict a riot (Public Health England's move to GOV.UK)
Ever tried telling a scientist they can't use italics for Latin* names? I mean the scientific names of bacteria like Escherichia coli, Clostridium difficile or Staphylococcus aureus. You cannot be serious "No italics? You cannot be serious. That's 100 years...
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