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The Content Type
Telling stories on behalf of businesses | Content marketing & editorial strategy | Copywriting and journalism services | What's your story?
Telling stories on behalf of businesses | Content marketing & editorial strategy | Copywriting and journalism services | What's your story?
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Gated content: evil troll of saviour of strategy? Contains reference to my incredibly scientific Twitter poll.

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Wow! CNN International's revenue is seriously bolstered by branded content.

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We're at The Oval this morning for the inaugural Network Oval business breakfast. Basking in the stories of this historic ground.
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Stumbled across this old memo from Churchill to the War Cabinet. It's a message people still ignore. Cut the crap; keep your message simple.
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We're back online and ready to tackle 2017. How can we help you tell your story? #contentmarketing #storytelling #freelancewriter
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This. This is important for #storytelling. How does your story sound?
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We're winding down now for the holidays, so from us to you: Merry Christmas! May your 2017 be full of great #Content.
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The only formula you need to follow when it comes to content marketing is the most simple one: right message, right place, right time. Do your research. Know your audience intimately. Understand your goals. Have your metrics ready. Analyse. Test. Learn. Rinse. Repeat: bit.ly/2hwTkYC

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We sat down at +General Assembly London for a taster session on UX design. Amazing just what this role entails - and it's not just tech.
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