Not sure I agree with this article (there will always be a role for people to add value), but an interesting read.

If you haven't seen it, http://www.google.com/insights/consumersurveys makes it really easy to ask question to consumers, starting at $0.10 per answer.
"It’s a bit sobering to think that the entire Market Research industry with its 10s of thousands of employees is only worth 40x Instagr.am with its 15 employees!" -Michael Floyd, http://today.yougov.com/

http://www.greenbookblog.org/2012/04/10/google-consumer-surveys-and-disintermediation-a-client-perspective/
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