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Carl Larson
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Great resource for other eMarketing educators.
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After more than 20 years, Stanford economist Paul Oyer found himself back on the dating scene. What he wasn’t expecting was that dating is now dominated by sites like Match.com, eHarmony, and OkCupid. And what he certainly wasn’t expecting was the connection of modern-day dating to the fundamental principles of what he studies: modern-day economics. Read more in this exclusive chapter from Everything I Ever Needed to Know About Economics. http://bit.ly/1bhdrxk
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Data analysis for dating - thank you Avinash!
Racial preferences, viewed though online dating responses.

Here are interesting observations by Quartz, http://goo.gl/sdgjAt : All men except Asians preferred Asian women, while all except black women preferred white men. And both black men and black women got the lowest response rates for their respective genders.

Perhaps most surprising is that among men, all racial groups preferred another race over their own.

Here's how the data is collected...

User searches for someone, clicks yes (I like what I see) or skip (show me next profile). Yes users are notified. They can respond or not.

The graphic shows what percentage of people responded to a “yes,” based on the gender and ethnicity of both parties.  Data via AYI, a Facebook dating app.

Here's how to read the graph: Asian women responded to white men who “yessed” them 7.8% of the time, more often than they responded to any other race.

Update: Couple more links with context, if you were curious: AYI blog post: http://goo.gl/6rTk82 USA Today story: http://goo.gl/M2aYZL

#data   #life   #diversity  
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