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Maxymizely ™
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A/B and MVT testing and Analytics tool
A/B and MVT testing and Analytics tool

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The article below answers questions you should have found asking yourself once or often despite your proficiency level in AB testing. So, consider the expert’s answers and ask more here – we will happily try to answer.
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For the UX guru-in-training, testing can be a difficult and overwhelming topic to approach initially, due to its sheer scale and the diverse directions it can take. This can sometimes be confusing and misleading, depending on which area you wish to focus on and what your professional background is.

For the sake of this article, we’ll approach UX testing from the aspect of a web/app designer who wishes to extend their UI design skills and better understand the core User Centered Design (UCD) approach to an application that should take place before Photoshop or Axure are even powered up.
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Gaining profit is not surprisingly an annual actual task and it becomes the goal #1 of all sale and marketing staff as they report straight to the business owners. By entering a new year, each business hurdle is the reality of delivering bigger profits to their bosses in the sea of competitors with their fresh ideas and approaches.
So, grab our fresh ideas and new approaches for conversion rate optimization in 2017!
#cro #conversion #optimization
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The merry season has arrived as usual unexpectedly and all the existent goods in the world have magically turned into the potential gifts. The most brainy and agile marketers have already applied their year-to-year strategy of customer-in-holiday attraction for the reason that those, who fail to gain the most from the holiday time, lose a huge revenue opportunity.

blog.maxymizely.com/2016/12/21/x-mas-sales-does-it-worth-it-psychological-aspects-and-useful-techniques/
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There is no secret, that the checkout rate is the cornerstone for any e-commerce business. Let’s discuss the most widespread reasons of shopping cart abandons to find the actionable conversion optimization solutions.
#maxymizely #cro #abtesting #abandonment #checkout #conversion #rate
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In our today’s article, we’ll speak about such methods of conversion rate optimization as the multi-armed bandit, comparing it to the simple A/B testing. Read the article to know what is better to use and why.
#abtesting #maxymizely #cro #bandit #algorithm
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In our previous article, we talked about how to conduct pricing experiments technically and which ways to perform it are there. And this article will shed light on the buying psychology every conscious marketer should know to implement in one’s own marketing strategy.
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A pricing strategy is an essential part of a business strategy no one can pass by or ignore. Did you know that the price enhancement is one of the best ways to boost profit? The study provided by the consulting firm McKinsey&Co showed that a 1% raise in price value leads to an 11% increase in profit.
Ok, let's dive deeper into the world of pricing research methods!
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So, you want to get the most of your website doing conversion rate optimization via A/B testing. The ideal notion about it will be something like provide an A/B test and get 25% lift in conversions after changing CTA on the landing. But in the reality, everything is not so literally. There are a lot of myths that interfere the proper way of performing A/B testing.

Today I’ll share the top-10 of the most common myths and, for each of them, what the truth really is.
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