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anthony reeves
Works at Moxie
Attended RMIT University
Lives in Atlanta
91 followers|70,795 views
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anthony reeves

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Cycling. Oregon style. 
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My letter to MC is a little more simple. And a far lot shorter
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Nice idea
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A massive dragon skull washed up on a British beach, but it's actually just a cool and clever promo for 'Game of Thrones.'
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Awesome find
 
Archaeologists have discovered a 1,200-year-old tomb filled with gold and silver artifacts—and human sacrifices.
Pictures from the discovery of the first unlooted royal tomb discovered from the Wari empire. The 1,200-year-old tomb is filled with precious artifacts-and human sacrifices.  
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An Olde but goodie
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This is an awesome partnership
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Very nice.  
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Well, hello. Congrats to all and looking forward to a bright future together.
http://www.moxieinteractive.com/moxiengauge
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Very big. 
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exciting days in Publicis network
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@republicads: Writers and art directors wanted. Digital exp a must. ATL based. Out of state OK. http://t.co/XQp9hZOtBy
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Social Surprises: 1. Email acquisition has quadrupled in the last 4 years. 2. Customers acquired via Twitter have 23% lower customer lifetime value. Hmm.... Social media is not God's gift to all of us trying to get conversions?

How is that even possible in 2013 where so much of your, yes you, personal time is set side to tweet 500 times a day and you abandoned Email for Snapchat last year? 

Ok. Just pulling your leg a bit. 

But if you go to any conference, read blogs, news sites, see social company valuations you would think all you need is social, and social is all you need.

Reality? 

Search continues to form the cornerstone of acquisition growth, along with email. Consistent growth. Then its Affiliates. Finally at the low bottom, Facebook, Twitter etc. Some of this is not surprising, Social is not for pimping (regardless of the fact that that is exactly what brands do on Social).

Custora defines customer lifetime in this study as two years. Not enough of course, but good enough. Organic has +54%, CPC is much lower at +37%. Facebook is +1% and Twitter -23%. Maybe centering your twitter strategy around pimping coupons is not such a clever strategy after all.

You can download the full Custora data here: http://goo.gl/xp75h 

Regardless of your opinion of their data, 72 mil customer data from 86 US retailers across 14 industries, I encourage you to replicate these two graphs from your own data. 

We are so obsessed about what "Gurus" tell us to do, we are so obsessed about single session conversions. Sometimes it helps to look over five year trends and a customer lifetime (in your case you can define that as long as you want).

Don't be ignorant or duped. Be smart. Analyze this!
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In his circles
121 people
Have him in circles
91 people
christina joli's profile photo
SEO SixEleven's profile photo
Bruce Canales's profile photo
Suzy Deering's profile photo
Renee Blake's profile photo
Olivia Rodriguez's profile photo
Justin Archer's profile photo
reeves's profile photo
Maggie Sause's profile photo
Work
Occupation
Creative and Strategy thought leader
Employment
  • Moxie
    EVP, 2012 - present
  • Draft FCB
    2012
  • The Reeves Works
    ECD and owner
  • Ogilvy & Mather
  • BBDO
  • Grey
  • JWT
  • Rauxa
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Atlanta
Previously
Seattle, WA - Sydney Australia - Auckland New Zealand - Detroit MI - Melbourne Australia - singapore
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Introduction
Australian-born, New Zealand-trained and now I have have two feet firmly planted in the US.

As an ECD, I've led creative efforts for across US, Australia and Asia for large multinational agencies before leading Hacker Group (DraftFCB) through a massive period of change.

I have grown, inspired and championed 
multi-channel creative efforts. I have been the guiding spirit and leading driver of creative integration and building a talented departments of Renaissance practitioners (or Creative business people).

On my down time, I happen to race endurance events; ironman, marathons and ultras.
Bragging rights
AWARD & RESPONSE WINNER (and respected judge): From design to TV, response to strategy, my work has been recognized: Cannes, Clio, New York Art Director’s Club, Globals, regional/national ADDY’s, AWARD, AdCritic, AdNews, Caxton, ADMA, Archive, London Film and Campaign Brief.I also have happened to come in the top 3 positions in National half ironman events as well as qualified for Boston several times.
Education
  • RMIT University
    Marketing
Basic Information
Gender
Male
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Networking
I feel it's hard to write a review that fully covers all the wonderful things that Weinstock did for me during a stressful time. Nellie is all you need in an Immigration Lawyer. Full of insight and knowledge, she can guide you through the most complicated of cases. Even when mine got held up, she was the voice of calm and reason when I was getting stressed. Without doubt, I would recommend anyone to her or to Weinstock Immigration Lawyers.
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reviewed 2 months ago
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