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anthony reeves
Works at Moxie
Attended RMIT University
Lives in Atlanta
71 followers|50,744 views
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anthony reeves

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Very nice.  
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anthony reeves

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Well, hello. Congrats to all and looking forward to a bright future together.
http://www.moxieinteractive.com/moxiengauge
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Very big. 
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@republicads: Writers and art directors wanted. Digital exp a must. ATL based. Out of state OK. http://t.co/XQp9hZOtBy
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Social Surprises: 1. Email acquisition has quadrupled in the last 4 years. 2. Customers acquired via Twitter have 23% lower customer lifetime value. Hmm.... Social media is not God's gift to all of us trying to get conversions?

How is that even possible in 2013 where so much of your, yes you, personal time is set side to tweet 500 times a day and you abandoned Email for Snapchat last year? 

Ok. Just pulling your leg a bit. 

But if you go to any conference, read blogs, news sites, see social company valuations you would think all you need is social, and social is all you need.

Reality? 

Search continues to form the cornerstone of acquisition growth, along with email. Consistent growth. Then its Affiliates. Finally at the low bottom, Facebook, Twitter etc. Some of this is not surprising, Social is not for pimping (regardless of the fact that that is exactly what brands do on Social).

Custora defines customer lifetime in this study as two years. Not enough of course, but good enough. Organic has +54%, CPC is much lower at +37%. Facebook is +1% and Twitter -23%. Maybe centering your twitter strategy around pimping coupons is not such a clever strategy after all.

You can download the full Custora data here: http://goo.gl/xp75h 

Regardless of your opinion of their data, 72 mil customer data from 86 US retailers across 14 industries, I encourage you to replicate these two graphs from your own data. 

We are so obsessed about what "Gurus" tell us to do, we are so obsessed about single session conversions. Sometimes it helps to look over five year trends and a customer lifetime (in your case you can define that as long as you want).

Don't be ignorant or duped. Be smart. Analyze this!
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anthony reeves

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Nice idea
Mashable
A massive dragon skull washed up on a British beach, but it's actually just a cool and clever promo for 'Game of Thrones.'
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Congrats.
 
A historic night for Ogilvy & Mather! We hauled in 155 Lions, named Network of the Year, and our São Paulo office was named Agency of the Year! #OgilvyCannes at #CannesLions!
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In his circles
115 people
Have him in circles
71 people
Erik Hostetler's profile photo
Becky Gelder's profile photo
Barry Kessel's profile photo
Rakesh PK's profile photo
Anthony V Migliorino's profile photo
Tricia Cademartori Hrotko's profile photo
Maggie Sause's profile photo
Work
Occupation
Creative and Strategy thought leader
Employment
  • Moxie
    EVP, 2012 - present
  • Draft FCB
    2012
  • The Reeves Works
    ECD and owner
  • Ogilvy & Mather
  • BBDO
  • Grey
  • JWT
  • Rauxa
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Atlanta
Previously
Seattle, WA - Sydney Australia - Auckland New Zealand - Detroit MI - Melbourne Australia - singapore
Story
Introduction
Australian-born, New Zealand-trained and now I have have two feet firmly planted in the US.

As an ECD, I've led creative efforts for across US, Australia and Asia for large multinational agencies before leading Hacker Group (DraftFCB) through a massive period of change.

I have grown, inspired and championed 
multi-channel creative efforts. I have been the guiding spirit and leading driver of creative integration and building a talented departments of Renaissance practitioners (or Creative business people).

On my down time, I happen to race endurance events; ironman, marathons and ultras.
Bragging rights
AWARD & RESPONSE WINNER (and respected judge): From design to TV, response to strategy, my work has been recognized: Cannes, Clio, New York Art Director’s Club, Globals, regional/national ADDY’s, AWARD, AdCritic, AdNews, Caxton, ADMA, Archive, London Film and Campaign Brief.I also have happened to come in the top 3 positions in National half ironman events as well as qualified for Boston several times.
Education
  • RMIT University
    Marketing
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Gender
Male
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Networking