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Bill Salvin
83 followers -
PR & Crisis Comms Guy; Communicator; PAO; Dog-lover; Runner
PR & Crisis Comms Guy; Communicator; PAO; Dog-lover; Runner

83 followers
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Theranos: PR Amateurs at the Lab
Crisis interviews are tough. A successful one requires two things: First, that the messaging is on target. Second is that the person delivering the message does it well. Medical testing start-up Theranos and its billionare CEO failed at both this week on Th...

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Why You Never Ask the Internet a Question
Scientists working for the United Kingdom's National Environment Research Council (NERC) are justifiably proud of their 420-foot state-of-the-art Polar research ship. To build excitement among their fellow citizens, NERC held an online poll to name the new ...

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Only 20% of all tweets after the Boston Marathon bombings contained true information. What to do about rumors during a crisis? Three tips here. 

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Countering Rumors: 3 Ways to Slow the Flow of False News in a Crisis
Monday is the 2014 Boston Marathon , and it's a fair guess the event will have thousands more in-person spectators and millions more virtual observers after the tragedy of 2013's race. The sad part of all of the increased attention is that much of the infor...

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This is really cool. If they can deliver books, they can deliver pizza. 
Wow. A new drone service in Australia delivers textbooks to students just minutes after they placed an order: http://on.mash.to/15FrUFb

#drones   #textbooks   #delivery  
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One of the worst press conferences in years. It demonstrates a lack of planning, preparedness and a misunderstanding of who is important at the critical crisis point. 

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One of the worst crisis communications disasters in years. 

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My take on the disastrous press conference and poor communications exhibited by the chairman of railroad company whose train derailed in Quebec resulting in 50 deaths and horrible devastation. 
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