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Reservoir Communications Group
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Are You Relevant?

Recently, in advising a client, I realized that the client had perfectly good arguments and perfectly logical communications about why what they were doing was valuable, ethical, useful, etc.; however, after talking it through we realized that the problem was that while all their arguments may be true, nobody really cared.

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#brandreputation   #brandawareness   #brand   #pr   #communications   #publicrelations   #mediarelations  

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How a Potato Can Help Us Understand Risk Communications

Recently, there have been news reports of a new genetically-modified potato known as the “Innate” potato – so named because it borrows genes that occur naturally in the potato and uses them to modify traits of the potato. In this case the modification produces a potato more resistant to bruising and with less acrylamide – a substance known to cause cancer in rats, though not in people, when it is ingested.

#publicrelations   #communicationstrategy   #pr #mediarelations   #reputationmanagement  
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