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Luella Ben Aziza
Works at emarsys
Lives in London
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Luella Ben Aziza

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This session is to collate your views on what the rise of the Internet of Things means for our customers, so Emarsys can leverage your thought leadership in our content, PR and messaging.  

If you would like to join this call (the more the merrier), please make sure you prepare: 

1. By reading this definition of IOT http://www.sas.com/en_us/insights/big-data/internet-of-things.html and this blog http://www.exacttarget.com/blog/the-internet-of-things-is-the-future-of-retail/ so we are all on the same page. 
2. By preparing some viewpoints / questions / comments on this before the meeting - we will 'go round the table'

Can't wait to hear what you lot have to say on it! 

One view from Alex T: 
"The biggest opportunity is understanding the customer journey online and offline and making marketing more relevant.

Sending push messages when you're already in a store about discounts doesn't make sense, but learning what areas of the store you visit and the types of section you dwell on is really powerful, but really granular.

Bigger applications are more simple, if someone visits your store, which other stores do you visit, in which locations? Are you travelling 50 miles to go to Bond Street and interacting via the mobile App and email rather than the website. This I think really helps understand customers and their purchase path.

For a client like American Express loyalty knowing which stores, which brands and which locations you interact with is vital to marketing relevance."
Jam Session: The Internet Of Things
Mon, May 18, 12:00 PM EDT
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Luella Ben Aziza

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Such a brilliant campaign. Well done EE, Unicef, and EMG. xxx
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Bit arrogant, but mostly awesome. I'm a kawafan. 
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Great piece on content culture
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Retailers - predict customer buying behavior, revenue gains & engagement patterns by segment:



#ecommerce   #customerintelligence   #customerinsight   #marketingautomation   #smartmarketing   #smartmetrics  
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Luella Ben Aziza

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Sheeee drives meh crayzay. 

This video gets so special at 1:10. 
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Sell online? Customers are abandoning you RIGHT NOW!

Don't panic - attend our webinar with #Ecommerce legend +Alex Timlin  and learn how to recover up to 63% of that lost revenue. Do. Not. Miss it. 
Want to learn how to recover up to a 63% of otherwise lost revenue from the weakest links in your customer’s journey? Across the customer journey, purchases are abandoned and customers defect. This means a staggering loss for most online sellers, who don’t take the necessary steps to recover that revenue. This webinar explains how ... More>>
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The launch of a new marketing prediction utility could mean marketers throwing away their crystal balls when trying to understand how effective their marketing is.
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It was all fun and games until he suggested petrol bombing a Coke factory. Come on. 
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This is amazing. Wonderful! Bring your band to London next time we'll make you famous (via data driven marketing of course ;-)
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Where can I book a ticket for the London gig?

Btw: Igazan jo volt hallgatni!
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In her circles
633 people
Have her in circles
543 people
jagesh kansara's profile photo
Adam Butler's profile photo
Waseem Awadallah's profile photo
natimarimendi marin vazquez's profile photo
Stuart Haining's profile photo
Devonte Anderson's profile photo
Азиза Азизова's profile photo
Eduard “JC” Zhigurt's profile photo
Danny Whatmough's profile photo
Work
Occupation
Digital
Employment
  • emarsys
    Director of Content & Research, 2013 - present
  • #SearchLondon
    Co-organiser, 2012 - present
  • dotMailer
    Content & Social Marketing Manager, 2011 - 2013
  • dotDigital Group plc
    Marketing Manager, 2011 - 2012
  • Think London
    Marketing Executive, 2007 - 2011
Basic Information
Gender
Female
Birthday
August 26
Other names
Solomon
Story
Tagline
"Individuality is freedom lived" - John Dos Passos
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Currently
London
AWFUL. GO ANYWHERE ELSE
Public - 2 months ago
reviewed 2 months ago
3 times on the same item they've claimed to knock and just posted the card. Waste of my time waiting in all day, their time delivering, and both our time rebooking.
Public - a year ago
reviewed a year ago
Warning: a permanent crown was put on my tooth even though only 2/3 nerves had been removed from my root canal. The dentist knew this would mean the crown would have to be drilled through to reach the nerve - she should have made it a temporary crown, but really illogically decided to make it permanent, meaning I am likely to lose that tooth. No other dentist can understand this. My cousin has also has a pretty awful experience here, too. They're polite, but I'd rather keep my teeth.
• • •
Public - 2 years ago
reviewed 2 years ago
A few major errors and not the luxury experience I expected. My nails were filed into some crazy pointy shape - and much shorter than I had wanted, when I had specifically mentioned the legnth. Whilst filing, the therapist not only filed the sides of my nails (creating this horrible shape that looks ridiculous) but rubbed the tips of my fingers too much so that now they are a bit raw! Also, there weren't that many colours on display for the everlasting manicure - maybe there aren't that many. There wasn't much in the way of a hand massage. And it wasn't some kind of luxury experience with meticulous attention to detail as I had expected. Very hot in the salon too. On the plus side the therapists and assistants were are very nice. The cuticle work was perfect and the actual everlasting gel was applied very evenly and at the right thickness. All round I would say a good manicure, but not what I expect from Leighton Denny / Harrods.
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Public - 3 years ago
reviewed 3 years ago
7 reviews
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Good pedicures :-)
Public - a year ago
reviewed a year ago
Saw Hayley who was awesome. Salon has a great vibe. And Shellac is only £20, which is perfect!
Public - 3 years ago
reviewed 3 years ago