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Mindaugas Bagdonas
357 followers
357 followers
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After Facebook launched its new algorithm and fan pages started gaining less and less organic reach, marketers began shouting that Facebook likes are dead and they don't matter anymore. That it is just a waste of your resources and, if you want to achieve any success with Facebook marketing, you need to use paid advertising and forget about Facebook likes.
And they are right at some point. Maybe Facebook likes do not serve the same purpose as it used to several years ago, but it still provides huge value. And I can say from my experience that it may have a significant impact on your Facebook marketing campaign. Personally, I see at least 3 reasons why Facebook likes are still important for my marketing campaign.

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