My friend (and fellow male Alexis) +Alexis Madrigal
inspired me to finally share this observation after seeing him discuss it yesterday.
G+ is no threat to facebook at the moment (though hopefully a great lesson in the value of privacy) because too many are still using the latter for managing their digital farms or creeping on photos of cute people they met in class. Switching over for good involves a high switching cost.
But what about Twitter?
I'd wager G+ is going to take a big bite out of that little blue bird. It's a social platform (not unlike reddit) where a vast majority of content is produced by a minority of the userbase. You've heard of the 80/20 rule before. Turns out it's not just about beer. http://en.wikipedia.org/wiki/Pareto_principle
The platform thrives because of big celebrities (Hollywood-style, like hipmunk.com
investor +Ashton Kutcher
) and small (niche, like +Dharmesh Shah
) essentially spamming interested people with insights. If they go, so goes Twitter.
Not only do they both now have the ability to easily segregate the messages they're sending fans and those they only want their friends to see, but they can actually have a conversation
about content they create. This is something that doesn't exist on twitter after a few @replies and makes all the difference (see: the community that exists on reddit).
Now if only G+ implemented the reddit commenting system +Steve Huffman
designed (and +Randall Munroe
helped us upgrade).http://code.reddit.com