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martin newman
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martin newman

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Hi

I'm trying to define a channel closer session cookie (based on query parameter) is this possible in GTM?

I want to use it as as a firing trigger so my affiliate marketing tag only fires if user was refereed in that session (not 30 day vendor cookie), so getting a true last click trigger.
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Sebastian Breidert's profile photo
 
If you're sure that's what you want to do, you could set a session cookie based on the URL parameter and fire the tag only if the cookie is existent. Be aware though that you probably should align the cookie expiration to your session handling, i.e. refresh the cookie with every pageview/interaction.
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