So! Animation | Owner/President
At So: Rob Cazin founded So! Animation in 1992 as the first independent CGI design and animation studio in New York. At So, Rob creates original characters, directs commercials, designs and implements beautiful CGI lighting atmospheric solutions and composes both original music and editorial scores. Under his direction, and the direction of partner Lauri Salladay, the hallmark of So! Animation is visually rich, textural and cinematic computer graphics. Rob is an accomplished jazz guitarist and composer. He studied music at the University of Miami, and began his professional life performing while supporting a hobby in computers. He lives in New York City and continues to combine his twin passions of computers and music.