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Silverlight Digital
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History shows us that ad blocking innovation and consumer’s demand for it is nothing new. Panic over recent methods of digital ad blocking must be put in proper historical context and the consumer’s long-held desire to skip ads must be acknowledged. Despite this, we also understand that advertising provides a valuable service in shaping and informing consumer behavior, accelerating our economy, and enabling wide consumption of low-cost or free products – such as apps or music – where costs are deferred with advertisements. Even consumers would likely agree with these benefits or they can often opt to pay for content so they realize the benefit of what advertising subsidizes.

Read more and view the infographic: 

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Google and Silverlight Digital partnered last week to host the first in a series of events planned by the two companies to provide focus on evolving digital advertising strategies in key markets. First up: Pharmaceutical and Healthcare.

Forty-five leaders from New York’s Pharmaceutical and Healthcare digital advertising community were in attendance for a unique half-day educational event at Google’s Eighth Avenue headquarters. The event included a feature presentation from Google’s resident Pharmaceutical and Healthcare expert, Victoria Fabiana. Key takeaways from Victoria’s presentation included:

Read more:
http://www.silverlightdigital.com/google-silverlight-digital-team-up-for-pharmaceutical-and-healthcare-educations-series/
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Are you struggling with some of the myths and complexities of digital media? We’re here to help.

Demystify Digital is a forum for ad agencies, marketers, and brand leaders in the pharmaceutical and healthcare digital advertising sector. Here, we’ll provide helpful articles and discussion on the complexities of pharmaceutical and healthcare digital media, including legal review, platform rules and regulations, creative considerations, display advertising, Google Adwords, and more.

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