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Aaron Allen
799 followers -
Global Restaurant Consultant
Global Restaurant Consultant

799 followers
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American brands have been highly successful in the Middle East for some time now. Most of the brands in the UAE’s top 30 (based on 2016 sales) are foreign, with McDonald’s, KFC, Burger King, and Subway dominating the market. CAGR during 2011 and 2016 reached a median of 11.4% (not bad considering relatively low inflation and a stable exchange rate), but performance has been declining over the last 2 years thanks to tougher economic conditions and higher market saturation. Expansion in the Middle East can still be highly profitable, as long as it’s done in the right markets.
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Everyone will generally agree communication is important to any relationship, which is why it's so surprising so few companies have formalized programs with C-Suite support: http://aaronallen.com/blog/restaurant-corporate-communications
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Grubhub, Delivery Hero, Just Eat, Takeaway.com, and Blue Apron grew their market capitalization by a median 29% CAGR since their respective IPOs. This growth rate is much larger than restaurant mainstays: Domino’s, Wendy’s, and Starbucks grew their market caps by 18%, 6%, and 10% CAGR (respectively) over a similar period. Meal-kit delivery, represented by Blue Apron in this set, was the exception to the rule: its market cap has fallen by almost half since its IPO in June 2017, reflecting the difficulties of this type of model.
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