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Ed Olaechea
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#LatestPost What Omegas are and where to get them
Understanding Omegas: What They Are and Where to Get Them
Understanding Omegas: What They Are and Where to Get Them
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Is quinoa really going to save our lives? Let me know your thoughts...
Is Quinoa Really Going to Save Our Lives?
Is Quinoa Really Going to Save Our Lives?
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Understanding Omegas: What They Are and Where to Get Them
Most health and nutrition enthusiasts have heard of Omega 3 and Omega 6 fatty acids, two essential unsaturated fatty acids commonly regarded as “good cholesterol.” There are, however, many types of unsaturated fatty acids - both monounsaturated or polyunsat...
Understanding Omegas: What They Are and Where to Get Them
Understanding Omegas: What They Are and Where to Get Them
plantsandmedicinalnutrients.blogspot.pe
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INCREASE SALES WITH PLASTIC - WSU STUDY
Farmers’ markets wanting to increase purchases by customers should consider accepting more than just cash or checks as 

payment, according to Washington State University researchers.

“Customers are willing to buy more if they have other payment options,” said Karina Gallardo, a WSU associate professor 

and extension specialist in the School of Economic Sciences. “They may not necessarily pay more, but they’ll buy more.”

That’s one of the results of a study recently published in the International Food and Agribusiness Management Review.
Gallardo and her colleagues worked with 12 farmers’ markets around Washington, providing them with electronic payment 

machines that could accept credit or debit cards and electronic benefit transfer (EBT) cards.

They then surveyed 12 managers, 48 vendors and 96 customers from the markets.

Not limiting purchases
The surveys showed that customers at farmers’ markets care primarily about having local vendors and high-quality produce. 


The surveys didn’t show that electronic payment options would draw in more people, but that running out of cash would 

limit purchases.

Tokens bypass technology slowdown
In the study, farmers’ market managers received a machine paid for by a Washington State Department of Agriculture 

specialty crop block grant. Instead of customers using their credit cards at each vendor booth, they purchased tokens from 

the manager by credit, debit or EBT card. The vendors accepted the tokens and cashed them in with the manager at the end 

of the day.

“Cash is fast, which is why vendors like it,” Gallardo said. “And if the technology goes down, it really slows down their 

business. But if the manager has the machine, then it doesn’t affect the farmer as much if it’s not working.”

For managers, the survey showed they liked offering another service for customers that also benefited vendors. The 

managers want lower fees and reliable, high quality technology in the machines. The survey showed they were willing to pay 

a little more for that reliability.

“Most of the time, it was the managers themselves running the machines,” Gallardo said. “They didn’t want to deal with 

faulty equipment.”

New technology, new study
The study, published in February, is based on data collected in 2011. Gallardo hopes to start new surveys to see if 

technological advances in electronic payments, using devices like the Square credit card reader or smartphone apps, have 

changed how vendors and customers interact.

“Making purchases easier for customers is helpful, but it still comes down to high-quality, local produce,” Gallardo said. 

“At the end of the day, that’s the biggest draw for farmers’ markets.”

The study was funded by the Washington State Department of Agriculture Specialty Crop Block Grant Program.
 
Contact: Karina Gallardo, WSU Puyallup, 253-445-4584, karina_gallardo@wsu.edu

(Follow WSU on G+ to keep up on WSU research news and headlines)

#salestips   #sales #farmersmarket   #agriculture   #WSU   #fruit   #farmers   #creditcard  
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Is quinoa really going to save our lives?
For the past couple of weeks, different articles around the web have been mentioning a recent scientific study that highlights quinoa’s great potential to increase life expectancy. I was intrigued about this new finding, so I decided to dig into the story a...
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