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Phil Aston
16,101 followers -
Owner at Genius Loci Media : Digital Marketing Strategist, Business Consultant, Photographer-Artist, Musician, Videographer, Yoga Teacher.
Owner at Genius Loci Media : Digital Marketing Strategist, Business Consultant, Photographer-Artist, Musician, Videographer, Yoga Teacher.

16,101 followers
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Let's Stay In Touch
Many of the best connections I have ever made on social media (or indeed the internet) have been made here on Google Plus.
I am now moving out but would to stay in touch with anyone still here!

Below are the links to my other online endeavours.

See you soon

Phil

Official Website : www.geniusloci.co.uk
Facebook Profile : www.facebook.com/philraston
Facebook Business : www.facebook.com/geniuslocimedia
Instagram : www.instagram.com/geniuslocimedia
Linkedin : www.linkedin.com/in/philaston
Twitter : www.twitter.com/geniusloci
Pinterest : www.pinterest.co.uk/geniuslocimedia
YouTube : Phil Aston & Genius Loci Media

Music Community
Official Website : www.nowspinning.co.uk
Facebook Group : www.facebook.com/groups/NowSpinning/

#googleplus #socialmedia #philaston
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The Best Business Books for Entrepreneurs in 2018

Not all of these came out in 2018, but they have all stayed within reach throughout the year.
Many business books become outdated very quickly, these contain enough evergreen content to make them an essential part of any entrepreneurs reading library.

I want to make a special mention to +David Amerland and his book 'The Sniper Mind'. This is more than a business book, it is a reference book for self-development and creating a mindset for success. I would say this book is as important as 'Psycho-Cybernetics' by Maxwell Maltz.


1. Social Selling
(Techniques to Influence Buyers and Changemakers)
By Tim Hughes and Matt Reynolds

This was the book that led me back to Linkedin to give it another go. Linkedin has been the biggest generator of enquires for me this year and we have won some prestigious clients from it. The book also has great ideas for building your community online and lots of tips on Twitter.

2. Known
(The handbook for building and unleashing your personal brand in the digital age).
By Mark W. Schaefer

I read this in late 2017 first and it became the basis of all my social media strategies and I also used it to help many clients create content and build their presence online.
There are lots of case studies and many of these are very inspiring. Mark is a very genuine guy and his writing style is very easy to follow.

3. The Sniper Mind
(Eliminate fear, deal with uncertainty and make better decisions)
By David Amerland

I put off buying this for a while because I thought it was not something I would align myself with. I am a great admirer of David Amerland and have all his other books so a few months back I thought I would give it a go.

I was so wrong. This is a life changing book based on such in-depth research, it really is fantastic. The stories, comparisons and teachings contained within these pages really show you how your mindset (and how you approach anything) can affect the outcome. It is also a very exciting read which is not something you can say for many business books.

4. They Ask You Answer
(A revolutionary approach to inbound sales, content marketing and today’s digital consumer).
By Marcus Sheridan

This was recommended by a client and I only bought this a few weeks ago. Already it has formed a huge part of our 2019 marketing strategy.
If you are looking for ideas for your blog, website and how to reach more customers this is a book I recommend for everyone.

5. Crushing It!
(How great entrepreneurs build their business and influence – and how you can, too).
By Gary Vaynerchuck

I kind of have a love/hate relationship with Gary Vee, his approach can be very abrasive and not for everyone. However, in book form, his personality comes across very differently.
What makes this book inspiring are the stories from actual people who followed the approach laid out in Gary’s earlier book ‘Crush It’. The way the book is laid out makes it easy to see how you can also use these approaches.

https://www.geniusloci.co.uk/the-best-business-books-for-entrepreneurs-in-2018/

Thanks
Phil

#books #reading #business
Genius Loci Media
Genius Loci Media
geniusloci.co.uk
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How to keep your Google Plus memories

We recently announced the acceleration of the G+ sunset for consumers. The sunset is now scheduled to take place in April 2019, and over the coming months we will provide users with information to help them migrate off of G+.

Users interested in preserving their G+ data should follow the instructions on our Google+ Help Page.

https://support.google.com/plus/answer/1045788
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Time to Rest and Plan Our Next Move
With Google Plus winding down it is time to start to plan for 2019. I will continue to post here for now but it's time to move on.

#landscapes #nature #photography
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A Day At The Cornwall Film Festival
Networking and connecting with other filmmakers and editors.

#filmmaker #film
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New Arrival - The Sniper Mind
I have meaning to get this for a while.

This is my third book by +David Amerland :)

#nowreading
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Autumn Skies - taken from my walk home from work.

NB: For those don't know - I work from home so I could easily just go from one end of the room to the other. However, I chose to build in a daily commute by walking to the local beach and back to give me a feeling that work was done for the day.

#landscapephotography #sunsets
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What my Business is up to today
Genius Loci Media
Digital Marketing Support

https://www.geniusloci.co.uk

#digitalmarketing
Video editing this morning plus looking at four new Facebook Ad Campaigns for various clients. We are also moving a new clients WordPress site to our cloud server.

#cornwall #business #digitalmarketing
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Reflections of Penzance Harbour Cornwall

#seascapes #reflections #photography
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Friendship Woods St Hilary Cornwall

#nature #photography #landscapes
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