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Jonathan Trenn
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eMarketer predicts an earlier dominance for AR versus VR than most. The reason: Snapchat. I think that's premature.

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The Washington Post launches a virtual and augmented reality effort. 

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This is very good news even though it's somewhat misleading. Thirty million of us are apparently thinking that they'll end up buying Sony Playstation's VR headset. Timeframe? We don't know. It won't be through the holiday season, I'm betting that number increases at least by 10,00,000 by then.

And 51% of respondents now say they actually recognize what the equipment is. Last year at this time it was 28%.

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One of the reasons why I'm getting more into VR and AR are the many applications for it. Matterport, a Sunnyvale, CA immersive media technology company has been working with real estate companies to create simulated indoor presentations of both residential and commercial properties. They've now partnered with Google's Street View and which will enable them to expand well beyond the Bay Area. Google will also benefit.

This is a win-win scenario for pretty much every player in this arena.

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Armando Kirwin knows his stuff. Enough to know to tell us that none of us really know what the next steps will be. The problem? How do monetize.

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No. Not a retirement community. But a land of opportunity.

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Now, we've got YouTube getting into even more shows. Ellen DeGeneres, Kevin Hart, Katy Perry, Rhett and Link from the already popular YouTube Good Mythical Morning.

More melding of web based TV style entertainment.

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Now, it's Snapchat that's continuing to make major moves in the online video space. And they're not looking to be just a place where content providers repurpose what they already have. A list of their partners:

NBCUniversal, Turner, A+E Networks, Discovery, BBC, ABC, ESPN, Vice Media, Vertical Networks, the NFL and Metro-Goldwyn-Mayer Inc. They're als in talks with CBS and Fox.

Original content is on the horizon.

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First steps by Capitol Hill in recognizing the importance of the coming dominant medium.

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Let's hope this is a serious effort. Virtual reality (VR), augmented reality, and mixed reality are coming on very fast and will have tremendous impact on entertainment, education, healthcare...and privacy. New applications are being developed that will became part of our daily lives sooner than many realize.

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