Profile cover photo
Profile photo
Truffle Media Networks
258 followers -
Ag Media You Can Use
Ag Media You Can Use

258 followers
About
Truffle Media Networks's posts

Post has attachment
Knowing when & when not to engage - @beyerbeware @inagribiz #ACI17 @elanco #SoMe
 
YouTube: https://www.youtube.com/watch?v=sIKZxWSoew8
 
The Art of Knowing When, The View From Inside a ‘Social Media Listening Center’ - Leah Beyer, Global Digital Communications Director, Elanco, from the 2017 Agribusiness Council of Indiana Conference and Expo, January 26 - 27, 2017, Indianapolis, IN, USA.
 
Leah Beyer, Global Digital Communications Director, Elanco, shares stories that highlight how (mis)information may spread on social media and, sometimes, the spread is done by the very people who don't want it to spread.
 
Leah makes a point with recent events that sometimes it is best to just not say anything on social media in order to keep an issue from amplifying.
 
Some key messages: 1) build relationships with food marketers, not the VPs, but the front line people to better understand their approach, and 2) have regular conversations with your internal legal department to help them understand your approach to using social media in a regulated industry.
 
The Art of Knowing When, The View From Inside a ‘Social Media Listening Center’ - Leah Beyer, Global Digital Communications Director, Elanco, from the 2017 Agribusiness Council of Indiana Conference and Expo, January 26 - 27, 2017, Indianapolis, IN, USA.
 
#marketing #socialmedia #publicrelations #pr #engagement
Photo

Post has attachment
Growing issues of #AntibioticResistance - via @pewhealth at @NIAA_Comm #Antibiotic symposium #agabx
 
Audio: https://www.youtube.com/watch?v=uC5JRdS-rag
Short URL: http://agtoday.us/2gkBtFl  
Kathy Talkington, Project Director, Antimicrobial Resistance, The Pew Charitable Trusts, shares data and information with the 2016 NIAA Antibiotic Symposium audience about the growing issues of antibiotic resistance.
 
Ms. Talkington highlights some of the core leadership issues to focus on: 1) defining the goals, 2) defining stewardship for both human and animal health, and 3) outlining data and metrics that can help demonstrate progress toward the goals.
 
Leadership and Responsibility for Antibiotic Stewardship - Kathy Talkington, Project Director, Antimicrobial Resistance, The Pew Charitable Trusts, from the 2016 NIAA Antibiotic Symposium - Working Together For Better Solutions, November 1 - 3, 2016, Herndon, Virginia, USA.
 
More presentations at http://www.swinecast.com/2016-niaa-symposium-antibiotic-use-working-together-for-better-solutions  
#food #animalhealth #agriculture #farm #ranch #ag #agabx #niaa #antibioticresistance #health #medicine #future
Photo

Post has attachment
@NIAA_Comm #Antibiotic symposium opening intro sets direction - #agabx
 
YouTube: https://www.youtube.com/watch?v=a3HCFSfr-DQ
Short URL: http://agtoday.us/2eJWdHe
 
Dr. Steve Solomon, Principle, Global Public Health Consulting; Dr. Eric Moore, Norbrook, Inc.; and Dr. Scott Vernon, Professor, Agricultural Communications, California Polytechnic State University, opens up the event and the conversations for the 2016 NIAA Symposium - Antibiotic Use - Working Together For Better Solutions.
 
Welcome and Opening Comments - Dr. Steve Solomon, Principle, Global Public Health Consulting; Dr. Eric Moore, Norbrook, Inc.; and Dr. Scott Vernon, Professor, Agricultural Communications, California Polytechnic State University, from the 2016 NIAA Antibiotic Symposium - Working Together For Better Solutions, November 1 - 3, 2016, Herndon, Virginia, USA.
 
More presentations at http://www.swinecast.com/2016-niaa-symposium-antibiotic-use-working-together-for-better-solutions
 
#food #animalhealth #agriculture #farm #ranch #ag #agabx #niaa #antibioticresistance #health #medicine #future
Photo

Post has attachment
ARC Webinar: Cenex® Fueled by Good: Brand Research Helps Campaign Development fyi @CHSTalentScout #marketing #PR
 
Register: http://agtoday.us/arc-webinar-brand-research-helps-campaigns
 
This webinar with Malissa Fritz, Director of Energy Marketing and Communications, CHS, showcases how Cenex, CHS Energy’s umbrella brand, strategically approaches building its brand and how it forges deep connections with people.
 
Fritz will also highlight their approach to brand research and how the team applies it to develop future campaigns.
 
When: December 15, 2016, 12:30pm – 1:30pm EST
Where: Webinar on-line
 
Register: via Eventbrite: http://agtoday.us/arc-webinar-brand-research-helps-campaigns
Photo

Post has attachment
Survival Strategy: #VFDs and Feed Distributors via @globalvetlink #swine
 
Video: http://agtoday.us/2bbh4lu
 
From GlobalVetLINK, one of the first in their series to help people be ready by January 1st, 2017 for Veterinary Feed Directives (VFD) changes. This webinar is for feed manufacturers/distributors and industry personnel to learn more about their responsibilities and the solutions available to help them comply.
 
#agriculture #farm #regulation #managment
Photo

Post has attachment
Canada Looks To Update Food Animal Microbial Use Policy @AAFC_Canada #swine
 
Audio: http://agtoday.us/2b78na2
 
The Canadian government published Proposed Changes to the Food and Drug Regulations Related to Antimicrobial Resistance July 2, kicking off a 75 day public comment period. Bruce Cochrane talks with Dr. Leigh Rosengren, a Veterinary Epidemiologist with Rosengren Epidemiology Consulting, about those changes.
 
#agriculture #farm #regulation #managment
Photo

Post has attachment
Maximize Value Through Good Gilt Introduction Protocols via @atmwiththemg #swine
 
Audio: http://agtoday.us/2aV2ol2
 
In this final episode of a three part series on Gilt Development, The Morrison Group At The Meeting discusses the value of gilt introduction protocols to maximize genetic potential with Dr. Noel Williams, COO at Iowa Select Farms.
 
Part 1: Birth Weight Influence on Lifetime Reproductive Performance - Audio: http://agtoday.us/2bzqgAO
Part 2: GDU Management and Reproductive Performance - Audio: http://agtoday.us/2b9yoFb
Photo

Post has attachment
Avoiding Health,Safety,&Environmental Disasters - via @PorkCheckoff #RealPigFarming #Safety
 
YouTube: https://www.youtube.com/watch?v=AIQupEg7LNQ
Short URL: http://agtoday.us/1V1G4pv
 
Karen Hoare, National Pork Board, talks about developing an approach to employee safety through caring, training, and culture. Ms.  Hoare shares information on the National Pork Board's tools (Safe Pig Handling and Employee Safety Toolkit) to help create a safe environment for both people and animals.
 
Three Essential Steps to Avoiding A Health, Safety, & Environmental Disaster - Karen Hoare, National Pork Board, from the 2016 World Pork Expo, June 8 - 10, 2016, Des Moines, IA, USA.
 
More presentations at http://www.swinecast.com/2016-world-pork-expo
 
#pork #animalhealth #agriculture #farm #ranch #ag #consumer #WPX16
Photo

Post has attachment
Pig Performance and Care: What Are The Keys? - via @boehringerus @NPPCWPX #pork
 
YouTube: https://www.youtube.com/watch?v=NnHtQOIVMhM
Short URL: http://agtoday.us/2aJSqEZ
 
Mark Schwartz, Schwartz Farms, provides insights on pig performance and care. Mr. Schwartz spends his day looking at data to help improve on the performance of a pork operation. Key message: Continuously focus on creating and maintaining a production system to produce robust, healthy pigs.
 
Keys to Positively Impact Pig Performance and Care - Mark Schwartz, Schwartz Farms, from the 2016 World Pork Expo, June 8 - 10, 2016, Des Moines, IA, USA.
 
More presentations at http://www.swinecast.com/2016-world-pork-expo
 
#pork #animalhealth #agriculture #farm #ranch #ag #consumer #WPX16
Photo

Post has attachment
Available on request: One farmer decided to tackle the continuous marketing hype - via @AnimalAg #ag #aaa16
 
YouTube: https://www.youtube.com/watch?v=l99NNevL1PY
Short URL: http://agtoday.us/25yOcJi
 
Learn how one farmer decided to tackle the continuous marketing hype ("all natural", "sustainable", "gluten-free", etc) through a personal journey to share his farm everyday on social media. In that 365 day journey he met many people, received some pretty hateful comments, and persevered to be able to share his story with other farmers and ranchers thinking about doing similar consumer outreach.
 
Consumer Outreach: The Good, The Bad and The Ugly - Andrew Campbell, Founder, Fresh Air Media and dairy farmer, Bellson Farms, from the 2016 Animal Agriculture Alliance Stakeholders Summit, Securing Animal Agriculture's Future: Action Please, May 5 - 6, 2016, Arlington, VA, USA.
 
More presentations at http://trufflemedia.com/agmedia/conference/2016-securing-ag-future-action-please
 
#food #animalhealth #agriculture #farm #ranch #ag #consumer #AAA16
Photo
Wait while more posts are being loaded