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What you need to know about advertising’s #viewability metric http://ow.ly/2TaMd5
Prior to today, have you ever heard of the viewability online advertising metric? This tool is now gaining major traction after a new report from Google was released this week. Every digital advertising professional understands that viewability remains one of the most important elements of online media. This crucial online advertising metric, which monitors impressions that can [...]
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Digital advertisers says #viewability is the biggest challenge for 2015 http://ow.ly/2T5oa8
What do you think is the biggest challenge facing digital publishing in 2015? Would it be “viewability”? In a recent survey by The 614 Group and AdMonsters, not only did 63% of advertisers said viewability was their greatest challenge, the majority also said they thought high viewability was a pipe dream. Earlier this month, the IAB released a [...]
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Ad targeting improves #viewability metrics for campaigns - In line with conventional wisdom, advertisers can improve the percentage of ads viewed by consumers through proper targeting and improved ad relevancy, research reveals. According to the Interactive Advertising Bureau (IAB), for an in-stream video ad to satisfy minimum standards, 50% of its area must be displayed for at least two seconds to count as [...] The post Ad targeting improves #viewability metrics for c... http://ow.ly/2SZ0Gp
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Ad-Agency Trade Group Rejects Online Ad-Viewability Guidelines http://ow.ly/2SOzgH
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The ‘Ad Viewability’ Uproar: How The Digital Media Industry Is Attacking The Problem Of Unseen Online Ads #viewability http://ow.ly/2SiWHK
Marketers are spending more than ever on digital advertising, but there are growing concerns over whether digital audiences actually see many of these ads. Users are often served an ad that appears in an inactive web window or an out-of-view part of their screen. Viewability is particularly challenging for online video ads, since these ads are [...]
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4As Letter Calls for More Stringent #Viewability Standards - The 4As has jumped into the debate around viewability standards, sending a letter to members that calls for stricter standards than those proposed by the Interactive Advertising Bureau. In the letter, signed by 4As leaders Bill Tucker and John Montgomery, the ad agency trade association proposes that clients should only be expected to pay for [...] The post 4As Letter Calls for More Stringent #Viewability Stan... http://ow.ly/2T8HUS
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The Year In Re: #Viewability - “Viewability” may not have been the word of the year for 2014, but to many in the programmatic media-buying industry, it will be its final word. The conversation began late last year when Google announced it would allow marketers to transact on viewable impressions, and the industry seemed to take a step forward when the Media Rating [...] The post The Year In Re: #Viewability appeared first on Viewable Impression. http://ow.ly/2T1SOC
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5 things we learned about programmatic in 2014 - Programmatic buying may solve some of the industry’s problems, but it’s also creating its own set of issues. As 2014 progressed, more and more brands, agencies and publishers either learned the programmatic ropes or enhanced their approach to it. But programmatic advertising is a complicated, evolving area that the industry is still grappling with. Here’s what we learned [...] The post 5 things we learned about programmat... http://ow.ly/2SlP9F
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Video Viewability Rising As Marketers Turn To ‘Programmatic Direct’ Technologies http://ow.ly/2Sft3T
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Ok, so about half of online ads are never actually seen #viewability http://ow.ly/2S84Rj
One of the weaknesses in online advertising is whether ads are seen by actual, you know, humans. Google has now found that more than half of online ads are not on the screen for even one second. The tech giant this week released an infographic, “Five Factors of Viewability,” showing that “many display ads that are served never actually [...]
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Have them in circles
8 people
Andy Evans's profile photo
New Media Co's profile photo
Fernando Comet's profile photo
Bob Grigoryan's profile photo
Miles Bulloch's profile photo
Jacob Orenstein's profile photo
Shamem Ahmed's profile photo
Ad Server Solutions's profile photo
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Introduction
OnScroll is an ad technology platform which enables publishers, networks and agencies to serve ‘viewable only’ inventory. For more information, see www.onscroll.com