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Matthew Wood
Works at Webrevolve
Attended University of Chester
Lives in Wirral
1,802 followers|76,646 views


Matthew Wood

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What is process serving?

And how does it differ from your run-of-the-mill private investigation?
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Matthew Wood

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Freezing crisps??

Who knew!?

This and 7 more foods you didn't think were possible to freeze!

#food #kitchen 
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Matthew Wood

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Just got an email from +123-Reg  about .Ninja domains.

Had a look whether had been taken; inevitably it had. 

So, I went to - guess what comes up?!

Take a look for yourself!
Matthew Wood's profile photoJoe Taylor's profile photo
Ha! Not at all! It was the first thing I thought of! +Joe Taylor 
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Matthew Wood

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White socks and sandals??

Just what can be considered suitable #summer clothing in the #workplace?

Here is your vital go-to guide.
Staying professional while remaining cool can be a tricky dilemma, but here are a few ideas when it comes to taking the heat off in you.
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Google have launched their dedicated Trends page for the #WorldCup. Check it out - it's pretty cool!

#SEO #GoogleTrends #Marketing #Digital #Google  
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Hey guys, I've written a piece looking at 32 Potential Stars of the World Cup - Come and take a look!
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Have him in circles
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There are rumours that #Facebook is developing a "Work-Friendly" version of their current website to compete with #LinkedIn .

Facebook to become a staple in the #workplace ? A good or bad thing?
Facebook is planning to build its very own “at work” website that will go head-to-head with LinkedIn .
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Matthew Wood

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Why +Google UK??? Whyyyyyyy????
Google Is Removing Author Photos from Search. Why?

Anyone who follows me knows that I have invested heavily in trying to be one of the foremost experts on the subject of Google Authorship and Google's overall desire to be able to identify authors as topical authorities.

So you might imagine that it came as a huge shock to me when I heard the announcement today that Google will be removing author photos entirely from Google search results. Some might expect I'd even consider it a blow. I don't, but more on that below.

In addition to removing the photos, they will also no longer show Google+ circle counts for Google Authorship authors. All that will remain is a small byline in the result. For more details see

Cleaning Up the SERPs
Google's +John Mueller had the following to say about this change:

We've been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we're simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.)

And that's why this doesn't come as a huge surprise to me. Google has been telling us (and signalling by much of what they've done) that the game for the future of search is now to be won or lost on the mobile playing field. But with the addition of a street band's worth of bells and whistles on the SERPs these past few years, they had set themselves up for a very wobbly and inconsistent search experience.

In short, mobile users want things simple and clean.

It's the same thing most of us do when we realize it's finally time to unclutter our houses. Ultimately, some things must go. You hold up each object and try to think of ways you could justify keeping it, but in the interest of the bigger project (a cleaner, less cluttered house), that old bowling trophy goes into the waste bin.

The End of Authorship? Hells No
That's how I think the decision process went down at Google. I think they understood the value of the author photos, but at the end of the day, whatever that value was, it was not greater than the value they'd gain by uncluttering their search pages.

Google Authorship continues. Qualifying authors will still get a byline on search results, so Google hasn't abandoned it. 

Besides, the bigger project here for Google I think is not author photos in search but the much ballyhooed but so far elusive "author rank," the ability to confidently determine who the content creators are in any given topic whom most people trust, and boost their content when appropriate. At SMX Advanced this month +Matt Cutts indicated that was still a priority, but was also still a long way off in being accomplished.

This is a long haul project folks. Don't head for the lifeboats every time Google makes a change.

Am I disappointed to see the photos going? I sure am. But such is the search business. Google isn't driven by whims or emotions. If they're doing this, they're doing it because their data and testing tells them it will be for the better in the long run.

The biggest downside I see is that probably now there will be less incentive for new people to use Authorship markup. But I have a feeling Google isn't worried about that. As I've been saying, they know that most people never would adopt it anyway. They've got to be working on the ability to identify authors and their content without depending on markup.

That's coming, but it will take a while. Stay tuned!

For another very thoughtful take on this development, I highly recommend this post by +Eli Fennell

#googleauthorship   #authorship   #googleauthorrank   #authorrank  
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Matthew Wood

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Matthew Wood

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Ever considered what life would be like without Facebook?

Just how would we cope?

+The PC Support Group 
Thomas Wright's profile photoTea Nix's profile photoMatthew Wood's profile photoMatt Burns's profile photo
Historically I had fallen in love with the plethera of people that I was able to engage with on Google+; having taken a break from Google+ in the past & still pondering if I should resume use of Google+, I've yet to fall back in love with it.
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Here are some tips that everyone should make a note of! Keep yourself secure online! Now!
Have you prepared yourself for the latest online cyber attack?

Here are 7 things that should keep you safe.

#itsupport #tech #cyberattack #security 
With the news that online users ought to be braced for an incoming cyber attack, many people will be wondering what they need to do.
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Have him in circles
1,802 people
SEO / Content Writer
  • Webrevolve
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Ready to take advantage of Google+!
Hello there!

I'm an SEO Copywriter for Liverpool-based Web Design company Webrevolve.

I develop informative, engaging and creative content on a whole host of different subjects for Webrevolve's extensive and impressive set of clients.

If you would like to follow my ramblings on Twitter, you can do so here.

I've also recently created a blog titled Just Another Football Blog.
Bragging rights
I write bloody good content. Oh, and I survived three years of living in Warrington.
  • University of Chester
    Journalism / Sports Development, 2007 - 2010
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