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Visual IQ
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Visual IQ is the world’s leading cross channel marketing intelligence software company
Visual IQ is the world’s leading cross channel marketing intelligence software company

43 followers
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Don’t be ordinary, be revolutionary in your approach to marketing measurement. Check out the first in our video series on revolutionary marketing truths for what not to do! #RevolutionaryMarketer
https://www.youtube.com/watch?v=mPZQqI9HcQE 
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The Internet of Things is transforming ordinary objects into revolutionary technology, but what does this mean for marketers? Visual IQ's Ben Sidebottom shares how advanced connectivity will impact marketing measurement and optimization with Netimperative:
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Viewability and marketing attribution both play important roles in optimizing display impressions, but ultimately play different roles in the optimization journey and solve different problems. Read more about their distinctions in this iMedia Connection piece from Visual IQ's Ben Sidebottom:  http://bit.ly/1bUzaDa
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In his latest for MediaPost, Visual IQ's Anto Chittilappilly tackles the six questions every marketer should ask when assessing marketing measurement solutions. Learn more: 
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What is a ‪#‎RevolutionaryMarketer‬? Find out: http://bit.ly/1Du9XI7
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Visual IQ's Bill Muller is tackling the minefield of misinformation that surrounds marketing attribution. Check out his thoughts on the 5 common lies about attribution to guard against: 
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In this month's IQ Advisor, Juli LeDoux explores how first-party ad serving allows for more robust attribution and a superior audience-based view of performance across a brand’s entire marketing ecosystem. Check it out: 
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What's on the horizon for mobile in 2015? Marketing Land shares predictions on what will top the marketing checklist in the new year, including insight from Visual IQ and The CMO Club's recent omni-channel report. Check it out: 
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Native advertising is a hot topic in the content and publisher community, but how can you prove it works? Visual IQ's Adit Abhyankar shares his insight with iMedia Connection:
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In the December IQ Advisor, Visual IQ's Ben Sidebottom shares four marketing measurement trends to watch in the new year: 
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