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Oliver Deighton
1,503 followers -
Father, Husband, Son, Brother, Friend, Entrepenuer, ex-Googler, ex-VigLink
Father, Husband, Son, Brother, Friend, Entrepenuer, ex-Googler, ex-VigLink

1,503 followers
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Oliver's posts

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Just published a write-up of a really helpful career conversation I had with +Dave Liu. Hope it might be helpful to others at the crossroads.

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Love this. Reminds me of the early videos +Jason Shafton and Zames did for Google Play

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The Internet dinosaur is actually a hotbed of commercial intent.

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+Geno Prussakov asks me some in-depth questions on the VigLink content-commerce report. Dig deeper into #affiliate  with this report.

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"A new affiliate exchange, bringing merchants and publishers together to buy and sell clicks in real time, launched in the summer of 2013. This new content-driven commerce exchange is picking up steam. As a result of this exchange and others like it, publishers will unlock billions of dollars in revenues in the next five years. Merchants will be able to reliably and predictably buy product specific content-driven commerce clicks on demand and at scale."

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We just announced this new initiative with +Netpop to help online content publishers benchmark their success. If you're a blogger or manage a site and want to compare notes on marketing, monetization, and operations you should join Publisher Roundtable.

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"VigLink analyses those links and determines if they’re monetisable. It’s an elegant solution because the links are already in place — they’re apps and services that we have recommended over the past seven years. Plus, it’s not intrusive at all, as opposed to blinking banner ads."

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Good press for VigLink:

"Our vision is to make every link as intelligent and valuable as possible and to recognize that as the platform where site-to-site clicks are priced, bought and sold. We've been selling clicks before, but there was no competition; the buyer decided what they were going to pay and that was that."
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