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Manoj Aravindakshan
Lived in Mumbai
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Manoj Aravindakshan

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Understand what makes the e-commerce space in India so hot and shows enormous potential for growth. Sandip Motiwale takes a deep dive.
http://www.ontargetmarketing.in/blog/understanding-the-e-commerce-ecosystem-in-india.html
The Indian e-commerce industry is hot like never before, led by enormous investments by major players like Flipkart and Amazon. The billions of dollars now
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'Managing up' is as important as 'managing down' when it comes to career progression. Here I list six lessons I've learnt over my 20-year career to manage one's bosses to not only have a healthy working relationship but also pave the way up the corporate ladder. 

(This article was originally published on Rediff.com).
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Start-ups and SMEs can benefit immensely with press coverage. The challenge is: how can they get the press to write about them? A panel comprising journalists, a blogger and a PR professional addressed this recently at a TiE-organised event in Singapore. This article gives a snapshot of the tips and do's and don'ts they mentioned.
The Singapore chapter of The Indus Entrepreneurs (TiE) organised an event recently titled “How to get press coverage for start-ups”. The event, moderated by Singapore-based entrepreneur Roshni Mahtani, featured brief talks by Grace Chng, Senior Tech Correspondent of The Straits Times; Elaine Huang of e27; Khushil Vaswani of PR agency, Weber Shandwick and blogger Nitu Mirchandani.
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A search marketing event in Navi Mumbai on June 20 - featuring well-known leaders from the search marketing industry, both on the agency and client side. Insightful talks, practical tips and workshop style sessions. Be there.
Featuring case-study based presentations from experts and interesting panel discussions on current issues related to search marketing, the one-day conference will help you: Understand the latest trends in search engine optimization & paid search advertising; Develop the right strategies and ...
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With self-serve ad management platforms, what value does a SEM agency provide? This is a question that gets asked often-- here's our answer.
http://www.ontargetmarketing.in/blog/why-you-still-need-a-sem-agency.html
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We received a spam blog comment today on a personal blog maintained by one of our team members from a SEO company in Canada, trying to promote their own
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Manoj Aravindakshan

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Our content and social media manager Namita Walia Sawant attended the Social Media Week in Mumbai this week. She summarises a session on creating engaging content.
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Changes in organic search results pages can impact results of paid search advertising campaigns that use the contextual/ placement network of Google Adwords. In this article, I try to explain how results in one form of search marketing can affect results of the other.
Related Articles:Key factors in SEO strategy planning in the changing search landscapeFacebook’s organic reach decline: Implications and tips for social media marketersDoes posting content on Facebook benefit SEO?Advertising online? How to compare website metrics before finalizing your online media planFive effective local SEO and digital marketing tips for small businesses
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Rather than focusing on or obsessing about  the mechanics of blogging, the focus should be on the creation of good, useful and informative content that can help in inbound marketing by attracting traffic and generating leads. This article talks how the practice of regular content creation, whether it be termed blogging or not, can impact SEO/ inbound marketing.
Often when we speak to a prospect interested in lead generation with digital marketing, we hear the questions, “We should be blogging, shouldn’t we? How
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As organic reach of company pages on Facebook declines to all-time lows, businesses using Facebook for their marketing have been left wondering on whether "organic" social media marketing is worthwhile. My colleague Namita Ahluwalia reports on the current situation and offers some tips on what marketers can do to respond.
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Analyzing 100mm Pieces of Content to See What Correlates w/ More Shares

This -- http://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/ -- is one of the best pieces of analysis I've seen in the content marketing field. Not every connection they draw is definitely causal (and there could be more caveats), but the data is undeniable fascinating and useful. Bravo +noah kagan and +BuzzSumo!
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Have him in circles
61 people
Naveen Kodappully's profile photo
Mohammed khanbahadur's profile photo
Ben Flux's profile photo
Khalid Rizwan's profile photo
Satish Maduri's profile photo
Rajesh Mishra's profile photo
Shivakumar Gs's profile photo
giridhar r's profile photo
Mrinalini Chakraborthy's profile photo
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Previously
Mumbai - Manila - Hong Kong - Singapore - Durgapur
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