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Candace Doyle
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Candace Doyle

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Think YouTube is a mere trifle? Think again. According to analyst firm eMarketer, YouTube is expected to net $2 billion in ad revenue this year out of a projected $5.6 billion gross.
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Candace Doyle

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Research from the IAB shows 70% of consumers see mobile ads as a personal invitation. Is your brand going to the party? 
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Good news for China's advertising market. New McKinsey article expects it to double to more than $70B by 2016.  China currently ranks as the world's 3rd largest ad market. http://bit.ly/1a15vn2   #advertising   #China  
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Candace Doyle

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New China Stat: The Economist reported that China has surpassed the US as the largest importer/exporter of goods. Opportunity knocks for mobile ads given the size of the smartphone market there and the preference for mobile as the primary means for media consumption.
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The IAB plans to examine mobile in the context of cross-media ad effectiveness. Their upcoming cross-screen advertising study should prove to be an interesting read.
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Press announcement: Xinhua's CNC Selects Red Loop Media as Global Mobile Advertising Service Provider. http://bit.ly/Rdbc5E
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Candace Doyle

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Surprising number of mobile users influenced by ads in China. Tech in Asia reports on study by Renren Games that 53% of Chinese mobile Internet users admit they are. http://www.techinasia.com/mobile-internet-users-china-influenced-ads/ 
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Proof that there's no escaping the Harlem Shake
 
3 Videos That Prove China is Hooked on the Harlem Shake

http://www.techinasia.com/3-videos-china-harlem-shake/
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Candace Doyle

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Nicely put by eMarketer's Noah Elkin and we couldn't agree more. "Mobile has a role to play in every step of the customer's journey."
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Positive signs for the mobile advertising industry: Gartner is forecasting that mobile ad revenue will reach $11.4 Billion in 2013 with China and India cited as important contributors to industry growth. While Informa expects it to hit $12.8 billion.
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Have her in circles
23 people
Nancy Chan's profile photo
John Callender's profile photo
Karsten Weide's profile photo
Michel Degive's profile photo
Brigid Smith's profile photo
Lily Shen's profile photo
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Marketing and business development