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Ian Brodie
Works at The Rainmaker Academy
Attended Manchester Business School
Lives in Handforth, Cheshire
978 followers|16,305 views
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Ian Brodie

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Just come off a hangout interview with Luke Charlton on the Elite Entrepreneur show http://zagcoaching.com/hangouts/. Luke asked some very smart questions about email marketing, starting from scratch, facebook ads, and a bunch of other stuff.
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The much-asked for results of my Project 10K experiment. They might not be what you expected...
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Thanks Heather. Will be continuing to report as things evolve and I learn more.
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Wise words from Undercover Economist Tim Harford. And very, very applicable to marketing: http://www.ted.com/talks/tim_harford.html. If you're not testing, you're not improving.
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Even the experts can screw up...
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Why understanding what your prospects already know is critical to how you communicate with them (video blog)
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Useful.  Thank you +Ian Brodie
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Ian Brodie

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Your thoughts? "Free or low cost" marketing sounds great. But there's a real downside I think.
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Yes but....(there's always a but). Most people doing free and low cost marketing aren't testing at all. They're just doing what they think doesn't cost them rather than testing and measuring ROI (and they rarely include the cost of their time)
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Not predictions, timeless principles that will work as well in 2014 as in previous years.
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Good advice Ian!
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The phony war between direct marketing and content marketing: a copywriter speaks out! (guest post at ianbrodie.com by Damien Seaman)
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Two fundamentally different types of marketing - and the critical success factor for succeeding with each.
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People
In his circles
947 people
Have him in circles
978 people
Oliver Warnes's profile photo
TJ McCue's profile photo
Alexander Lesbirel's profile photo
Marc Traverson's profile photo
John Coldwell's profile photo
Josef David's profile photo
Oliver Isteed's profile photo
Sara Baines's profile photo
Adrian stohr's profile photo
Work
Occupation
Help consultants, coaches and other professionals attract and win more clients.
Employment
  • The Rainmaker Academy
    Managing Director, 2007 - present
  • Archstone Consulting
    Director, 2006 - 2007
  • Gemini Consulting/Capgemini
    Principal Consultant, 1994 - 2006
  • ICL
    Designer, 1988 - 1994
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Handforth, Cheshire
Previously
Manchester - Stakeford
Links
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Story
Tagline
Working with consultants, coaches and other professionals to help them attract and win more clients without the pain and expense of traditional marketing.
Introduction
My job is to help consultants, coaches and other professionals get more clients - fast.

I've been a consultant and coach for 17 years. But I'm far from a natural salesperson. I learnt the hard way that to do the interesting, challenging and rewarding work I wanted to focus on - I would need to learn to market myself.



Over the years I've learned what it takes for even the most reluctant of consultants to become effective at marketing and sales. 



And that's what I teach my clients today: simple, effective ways for them to get more clients.

You can get a free copy of my Pain Free Marketing Blueprint - the straightforward guide to attracting and winning clients at www.ianbrodie.com/moreclients.

Or if you want to chat, you can contact me at www.ianbrodie.com/contact-me.
Bragging rights
Named one of the Top 50 Global Thought Leaders in Marketing and Sales by Top Sales World Magazine, one of the Top 25 Global Influencers in Sales and Sales Management by OpenView Labs, one of the European Social Business Dream Team by Salesforce.com. And my kids love me too.
Education
  • Manchester Business School
    MBA (Distinction), 1992 - 1994
  • University of Manchester
    BSc (Hons) Mathematics, 1985 - 1987
Basic Information
Gender
Male
Relationship
Married