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Matthew T. Grant
Works at Aquent
Attended Stanford University
Lives in Massachusetts
82 followers|13,730 views
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Matthew T. Grant

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awesome
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Everybody second guesses marketing. Why is that?
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New Podcast Episode featuring the smart and funny Dan Pink!
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I wrote this a while back but, when I re-read, still thought it was pretty good!
I thought that the Godin One (or possibly Mack Collier) had come up with the idea that companies should emulate rock bands and cultivate fans, not customers.
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Matthew T. Grant

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You can never have too much to think!
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"This is only going to lead to trouble."
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New Podcast episode focused on creating buyer personas as well as a "unique skill set" for marketing
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I was right about the Super Bowl and Nate Silver was wrong. Strange but true!
—I knew the Ravens were going to win that game. The funny thing was that, going into it, I had taken for granted that the Pats would win. I don't follow sports, so this was little more than gut-level ...
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Is Inbound Marketing folly? Take a look at the numbers!
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I think I was trying to be a Heideggerian version of Wittgenstein here. Hmmm.
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My continued support is something you can count on sir. Bank on. Lean on. I'm your man when it comes to the continuity of support. Yes sir. That's me. Matthew T. Grant -- I've known the guy like forever. I like what he does, I like the way he thinks. What's not to like? Yes, he has my support. Allow me to switch to the second person for a moment -- ah ... you get the picture. I'm not a Dostoevsky character after all. No not me. Not living in some Petersburgian hidey hole scribbling notes with a worn out coat. No, I'm coming up. I'm supporting. I have no readers. Maybe i have one reader. I'll get back to you on that one.
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Is the line between advertising and editorial hopelessly blurred in the age of content marketing?
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People
In his circles
75 people
Have him in circles
82 people
Matt Magee's profile photo
Courtney Bosch's profile photo
Edwin Lua's profile photo
John Bruno's profile photo
Eldred Nicholas's profile photo
Diana Jennings's profile photo
Dave Cutler's profile photo
Henriksen Amps's profile photo
Egide Sind's profile photo
Work
Employment
  • Aquent
    Director of Content Strategy, 2013 - present
    I direct content strategy.
  • MarketingProfs
    Managing Editor, 2011 - 2013
    Managing Editor. Host and Producer of "Marketing Smarts" podcast.
  • Aquent
    Minister of Enlightenment, 1997 - 2009
    Corporate training. Marketing.
  • SuperShuttle
    Driver, 1988 - 1989
    I drove people to and from the SF airport.
  • Middlebury College
    Visiting Assistant Professor, 1995 - 1997
    I taught German language and culture.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Massachusetts
Previously
California - Middlebury, Vermont - Ithaca, New York - San Francisco, California
Links
Other profiles
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Story
Tagline
Tall Guy. Glasses. I like anything that's cryptic or absurd or, ideally, both.
Introduction
Born in Michigan, grew up all over, settled in New England.

Once had a band called "Maximum Leader."

Earned a PhD in German Studies by writing a dissertation about the Baader-Meinhof Gang.
Bragging rights
6' 7"
Education
  • Stanford University
  • Cornell University
Basic Information
Gender
Male