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Michael Griffin
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Michael Griffin

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Are you seeing brand CPCs rise?  Here's what you can do about it.
Brand terms aren’t coming at the same bargain price as they used to. Learn ways to help defend your valuable brand terms against rising CPCs.
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Michael Griffin

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The vast majority of retail sales happen offline, but the Web is influencing nearly half of them.  Find out how to understand the impact digital advertising is having on brick and mortar sales.
Research has shown that 95% of all retail transactions still occur in-store, so smartphones have quickly become consumer's favorite and most trusted “shopping assistant.” To assist retailers with tying together in-store visits after utilizing Google's paid search online, Google launched their ...
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Michael Griffin

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The WSJ reported that Google plans to add a Buy button to its search results in the coming weeks. Learn why Google may be making this bet and the impact it will
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Michael Griffin

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Check out this 12-page whitepaper on Google's Local Inventory Ads.  Nearly half of offline sales are influenced by the Web.  This guide helps you understand the impact digital advertising is having on in-store sales and how drive more foot traffic to your stores.
The majority of consumers are shopping online but buying in stores and thanks to Google's LIAs. We now have the answers to all of your LIA questions.
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Michael Griffin

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For the majority of us, it takes some trial and error to find our true match. The same can be said for Retailers, who often jump from agency to agency before finding the right fit. The primary reason Retailers make a switch is weak or declining performance, which on the back end, is reflected in ...
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Have him in circles
103 people
Brett Bachman's profile photo
Jacob Salamon's profile photo
Brian Massey (Conversion Scientist)'s profile photo
Alfred Mesquiti's profile photo
Jordan Abel's profile photo
Kathrin Kersten's profile photo
Oliver Shuttlesworth's profile photo
DataCrops - Data Intelligence's profile photo
Patrick Alore's profile photo
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