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Harish B
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Marketing Evangelist at a Business School
Marketing Evangelist at a Business School

941 followers
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Harish B's posts

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Mahindra e2o plus : Be City Smart
Brand: Mahindra e2o Company: Mahindra Rise Brand Analysis Count: # 576 After the buying the Reva company from Chetan Maini in 2010, Mahindra tried to infuse the much-needed expertise and capital into the electric car company.One of the first things that Mah...

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sub-brand to individual brand

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Maruti Suzuki Dzire : From Sub-brand to on its Own
Brand: Dzire Company: Maruti Suzuki Brand Analysis Count: # 575 From Maruti Suzuki Swift Dzire to Maruti Suzuki Dzire, the brand had come a long way. Launched in 2008 as a reaction to the uptick in compact sedan sales, this sub-brand became the second large...

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Brand Update : Frooti extends to Frooti Fizz
In a very surprising move this summer, Frooti decided to extend itself into Fizz category with the launch of Frooti Fizz. The fruit + fizz category was created by Parle Agro through Appy Fizz in 2005. The brand had a very high profile launch piggy banking o...

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Brand Update : What happened to LMN ?
Remember LMN? I was listening to a news regarding the launch of Frooti Fizz last day and suddenly remembered a very hyped brand LMN from Parle Agro. After campaign blast during the launch in 2008 and repositioning in 2009, the brand went to silence. My gues...

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Tata Motors does a TAMO
Brand: TAMO Company : Tata Motors Brand Analysis Count: # 574 On February 2, 2017, Tata Motors announced the launch of a new sub-brand TAMO. According to the Tata Motors website, TAMO  will be  TAMO as a new, separated vertical will operate in the first ste...

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Brand Update : Xenon Updates to Xenon Yodha
Tata Motors launched Xenon in 2008. When the brand was launched, it was positioned as a lifestyle pick-up truck. Nine years down the line, the brand has grounded itself as a pickup truck. Tata Motors has always been thinking ahead of times.In 2008, Xenon wa...
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