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Cindy Christian
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Aldi’s move to test online grocery in the UK shows that even a very successful hard discounter (and one that's rapidly gaining market share) doesn’t want to miss out on the fundamental opportunity ecommerce represents: The fact is, more households are finding advantage in doing at least some of their grocery shopping online.
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Hillshire is one brand mentioned here who is experimenting with in-store mobile promotions and seen positive results. #shopper-marketing
James Sheppard of the digital agency Rockfish does a great job of framing out the opportunity for in-store mobile in this recent Walmart Supplier News article – and there's no better time to get up to speed on the topic. Deloitte says that mobile-influenced sales will have twice the value of ecommerce sales this year ($689 billion compared to $327 billion for ecommerce).
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Cindy Christian

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What do you think?
Brick Meets Click
Kraft Heinz merger & potential food business disruption
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If you think of Walgreens only as a drugstore, you’ll miss the many ways in which they are using omnichannel capabilities to serve up the “well” experience to their customers. Walgreens is using these capabilities to expand their relevance in the mind of shoppers and drive an increased share of household spending. Here's how. #retailmarketing #shoppermarketing  
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The key to success in retail isn't ecommerce or the latest technology, but a far more important change that's taking place in the background and driving all the others: Shoppers have significantly changed the way they engage with retailers. They are redefining value as it applies to three core retail concepts – price, assortment and service – and retailers need to respond. This paper describes what's changed and then sets up three key questions t...
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It looks like many smaller markets in the US will help lead the way in the growth of online grocery shopping – especially with the assistance of entrepreneurs who are creating online ordering and delivery apps/services that regional and independent retailers can plug into their offering. What can we learn from these delivery apps and the retailers who partner with them?  #RosieApp #GrocerKey #PrestoFresh
It looks like many smaller markets in the US will help lead the way in the growth of online grocery shopping – especially with the assistance of entrepreneurs who are creating online ordering and delivery apps/services that regional and independent retailers can plug into their offering. Examples include RosieApp and GrocerKey.
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Can you guess who has got the hottest retail apps? Hint - there two in the top 10.
ComScore’s new report, Digital Future In Focus 2015, looks broadly at how people in the US are consuming all kinds of digital content and provides direction on where digital interaction between retailers and consumers is headed. Here are some of the report’s key points.
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The future of online grocery? These survey results are more evidence to show that adoption of online grocery shopping will happen at different rates in different markets – and that one driver will be the number of options available. We also see another key driver buried in the data, and this one has to do with customer satisfaction and word of mouth.
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Google’s new brick-and-mortar outpost in London is further evidence that big players in digital retailing are embracing the concept of convergence. This goes beyond recognizing the synergy between online and traditional retail to acknowledge that today's retail must operate in both spaces if it is going to give shoppers the easy and flexible experience they want.
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The big question: What will Amazon do when they see how Jet unbundles the ecommerce purchase?
Jet.com’s effort to broaden the appeal of online shopping/ecommerce through low-price positioning represents an important branch in the road for the future of ecommerce. We now have more detail on how they plan to achieve this, and their approach likely reflects lessons learned while working inside Amazon about the strengths and vulnerabilities that organization.
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The key to success in retail isn't ecommerce or the latest technology, but a far more important change that's taking place in the background and driving all the others: Shoppers have significantly changed the way they engage with retailers. They are redefining value as it applies to three core retail concepts – price, assortment and service – and retailers need to respond.
This paper describes what's changed and then sets up three key questions that point to how retailers can strengthen their connection with today's shoppers. It's time to rethink price, assortment and service.
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