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Lindy Asimus Business Coaching
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Design The Business You Want - Engineered To Work!
Design The Business You Want - Engineered To Work!

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Lindy Asimus Business Coaching's posts

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Financial Planners - Social Media One Good Investment To Make Now
"The newest paradigm shift in financial planning  is being driven by the emerging trans-generational wealth transfer  - the largest in history."   Some interesting numbers fell across my view this week, which should be of interest to any financial advisor. ...

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Make Your Business Open For Customers
Make sure your business is visible online and exciting for customers to visit and feel welcome. It's a source of astonishment to me that so many business owners have not twigged to the fact that their website not being highly visible online and well laid ou...

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Nobody Is Perfect
The recent Paralympic Games have reminded us very well just how much is possible even with what we call a disability. Many people have experienced things that have left them in a less than perfect way, In some cases this is clearly visible and easy to see. ...

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A short animated film. The Tai Chi Master learns a great lesson from an unlikely source.

“Simplicity, patience, compassion.
These three are your greatest treasures.
Simple in actions and thoughts, you return to the source of being.
Patient with both friends and enemies,
you accord with the way things are.
Compassionate toward yourself,
you reconcile all beings in the world.”

― Laozi, Tao Te Ching

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Content curation still takes time and resources. Creating your own content is important and valuable and takes time and resources.

Have you incorporated a budget for this?

Story this week from Australia revealed some smaller businesses are spending on average $17,000 to support their online presence. Now I know a great many who are doing nothing and providing no spend on it...

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I use quite a few of these. Must check out Video Cutter looks like it could be handy!

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This is a good comparison of the two products, for first time users, but it has an even deeper message.

If you are launching a product, it doesn't matter how good it is if your customers can't figure it out with ease.

A mistake we can make is focusing on the product - and not on the experience the user has when they come to use it, and the packaging (and unpackaging) aspect. Ultimately the best car in the world is no good if it can't be driven. Same with other products. They need to be able to function for the purpose for which they are acquired - simply, and intuitively. Without the need to read the manual.

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Years ago an old life insurance agent told me about China Eggs. In sales parlance, they are prospects that seem like they could become customers at some time. If not now, then at some time in the future.

But like the chicken sitting on the nest waiting for her eggs to hatch, it won't matter how long she sits if the eggs are made of china.

She can sit and sit, but the china eggs will never hatch.

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What other things could you use this strategy for to get better results?

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"What is critical thinking? “Critical thinking,” says Pynn, “is about making sure that you have good reasons for your beliefs.” Now, there’s quite a bit more to it than that, as the various instructors explain over the course of 32 short lessons (watch them all at the bottom of the post), but Pynn’s introductory video above lays out the foundation. Good reasons logically support the beliefs or conclusions one adopts—from degrees of probability to absolute certainty (a rare condition indeed). The sense of “good” here, Pynn specifies, does not relate to moral goodness, but to logical coherence and truth value. Though many ethicists and philosophers would disagree, he notes that it isn’t necessarily “morally wrong or evil or wicked” to believe something on the basis of bad reasons. But in order to think rationally, we need to distinguish “good” reasons from “bad” ones."
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